4 Piece Framework for Busy Moms to Build a Simple Online Business

Simple-Online-Business-Busy-Moms-Episode-8

Welcome to The How She Quits Show – Episode 8

You’re exhausted from blogging. Your facebook page views are miserable (everyone sees this). Too much time is spent producing content and too few people are seeing it. Maybe you haven’t even started any of those and wonder which direction to turn – instagram? FB live show? Podcast? Become a FB Groupie?

The answer is that ALL of those things can work when you have the right strategy for your business. I want to share my framework for an online business that is SIMPLE. Because busy moms know that the flu and snow don’t care when you’ve got a Facebook live to host.

Join me Live Friday, Februrary 23 at NOON EST 

Short Time Offer – The Complete Simple Online Business Program for Busy Moms

Short Time Offer – The Complete Simple Online Business Program for Busy Moms

B-School Registration is Open Only Through March 1

As an alumni and partner who believes in the value of the program, I want to extend you a special offer.

For those who register for B-School with me, you have 2 BONUS options depending on your business needs.

  • 6 Months Access to How She Quits Collective Membership Community
    • Including our library of online marketing resources – offer design, naming, funnel design and more
  • Three 1 hour 1-on-1 Coaching Calls
    • March, April and June to carry you through B-School
  • Design of your high-converting freebie offer opt-in (copy, graphics and freebie naming and content outline)*
    • *If you need implementation help, we’ll offer discounted implementation hours too
  • 6 Months Access to How She Quits Collective Membership Community
    • yes, including our resource library
  • 6 Weeks To Clients VIP Edition (our premier course for becoming and growing your Virtual Professional busines)
    • Includes your own Professional Website + Hosting
    • 1-on-1 strategy calls
    • Complete Course Access
  • Verified Virtual Professional Training Center

Is B-School for me?

Are you seeking a structured, proven system to rapidly learn good online marketing AND business strategy?  Then yes.   B-School teaches high quality lessons in an efficient, easy to learn format.

It is for:   anyone wanting to run an online business – coaching, consulting, blogging (we’ll make a business out of it for you!), online courses, memberships and any service based work such as – virtual professsional services, web design, VA, copywriters, graphic designers, social media managers, book keepers, etc.

Are Lori’s bonuses for me?

I offered 2 bonus options, depending on your type of business.   My philosophy comes from 20+ years of business strategy and over 10 years in the online marketing space working with big and just starting baby brands.   If you have questions about that, just ask.

If you want to start or grow your VA or Virtual Professional business, the 6 Weeks To Clients track is perfect for you (and includes a website – hello!)

If you want to move into online course / info product or other coaching options, then our new How She Quits Collective PLUS my 1-on-1 coaching including a funnel design, is the right bonus for you.

Can I do B-School at a later time?

It’s only open once a year.  Which is right now.  I’m not into pressuring people into doing anything.  It has to be the right timing.  But honestly, March – April is a GREAT time to dive in. While the new year is fresh, goals are still in eye sight, and summer hasn’t side-swiped all your free time.

Is the price worth it?

Loaded question right?  This is a $1999 program.  Not the cheap by any means.  And a scary number to commit to for many!   This is one reason I offer my bonuses like I do.  It basically makes it a 2-for-1, a BOGO, an unbeatable offer to get my programs as well as the amazing B-School.

If I didn’t believe in the ROI (return on investment) of this program, I would not be a partner (there are currently only 2 things I respect enough to be a partner for.  B-School and 90 Day Year.  Both game changers in my business.)

At the end of the day, math is not emotional.   Can you show the math that will pay back the value of this course?   For me, it paid back immediately as I opened a new membership program that raised $5000.  In other years, I’ve invested in programs that brought me 2 new clients, worth $2000 each initially and more over time.    What does your math look like?    If it’s not clear, then consider this a training investment.   A place where you will get highly valuable strategic guidance to save time and money as you design your business.

How much time does this take?

While you can pace yourself, I recommend trying to stay within a week or two of the program schedule to get the most out of it.  Calls are recorded so you can always go back and listen.  With 2 hours a week, you can really get a lot out of this program.  With more, you can get more.

Want to hear more?  Here’s my story of how B-School helped me quit my corporate job (including my intervew with Marie Forleo herself.)

Or you can grab some time on my calendar to talk more.

 

Work that Works For Busy Moms

Welcome to The How She Quits Show – Episode 7

Not all of you are here to quit your day job. You’ve chosen to be a stay at home mom for multiple reasons that make sense for your family. But you want to quit stretching that single income so far! You want flexible work that accommodates a family routine.

We’re going to show you the simple steps to go from Homeschool or stay at home mom, to having some extra income in just a few hours a week.


In Episode 7

I’m visiting with Claire Crum, a Homeschool mom running a successful Virtual Assistant business all while maintaining the flexibility her family routine requires. My interview with her covered many great questions and topics those looking to enter into the Virtual Professional industry want to know, and because I know you are all busy moms (and efficiency is my love language) we’ve got time-stamps for you to jump to your burning questions.


1:40 More about Claire

4:36 How fast can I train up to become a Virtual Professional?

6:46 How much Virtual Assistant work is out there?

7:15 How to pick work that flexes around your family

10:04 How to create contracts that match the hours you want to work because this marketplace is “the wild wild west”

11:15 What kind of people hire VA’s? What kind of projects does Claire work on?

17:18 My Virtual Professional Competency Matrix and building your portfolio

21:47 Example Virtual Work Opportunities – Sign up to receive these curated lists each week at virtualworkfinder.com

25:33 REAL TALK about how much money you can make as a Virtual Assistant

31:10 Why serving well means more and better work –> How to make referrals work for you

31:53 Claire’s Verified Virtual Portfolio and how she fast tracked her learning to fill it out in just a few weeks.

36:55 How to get a FREE Virtual Professional Website + 1 year of hosting – Yes FREE, Learn More

39:10 Why the new How She Quits Collective, community of women, is the difference maker for your Virtual Assistant business

41:12 How fast can you get your first client?

44:03 Claire’s valuable closing thoughts


Finding Your Tribe

Success stories like Claire’s are encouraging to hear. Finding work that works for every mom by providing them with a profitable income earned within a flexible schedule and accommodates the needs of their family is a dream that I want all moms to see realized.

The How She Quits Collective was born because of my strong desire to support and mentor women on the path to finding and growing flexible work that works. I invite you to learn more about this special community of women by visiting the link below.

You Are NOT Behind!  Restart Your Year Now

You Are NOT Behind! Restart Your Year Now

Welcome to The How She Quits Show – Episode 6

How are you feeling about your progress toward your goals so far this year?
Has self doubt started to creep in?

We’re not going there…You Are NOT Behind.

January was a wash for me too, but….I still see progress in my business. And I’m trusting this pace and learning that we can still grow when we focus on the right things.

In Episode 6 

Where the doubt monsters and motivation thieves come from. The Optimism Bias, “Over Goal-ing”, and my Just 3 Method

Take a realistic look at the time you have available to work your business and determine what key steps are needed for progress with the Reset Exercise.

How to stay motivated and focused with systems to keep you on track and a community that brings you value.


 

I can’t emphasize enough, the benefit of having a network of peers that challenge you to learn new ways to think and perform, offer accountability for your goals and support you through challenges. The key is to find “your tribe” so that you’re not caught up in the comparison trap or spending too much time filtering to find value.

This month I’m introducing The How She Quits Collective, an online community for “regular girls” to do amazing things.

I invite you to learn more about this special community of women by visiting the link below.

Interview with a Real Life Mom Who Quit Her Day Job

Interview with a Real Life Mom Who Quit Her Day Job

Welcome to The How She Quits Show – Episode 5


 

 

 

 

Real is what we do here. It’s not always easy but it’s totally worth it to quit your job and build a virtual business. In episode 5 of the How She Quits Show I’m interviewing Tiffany Herderhorst, who has done just that.

Tiffany is a fellow firefighter wife with 2 kidos that quit her corporate job 3 months ago. She began her exploration of work at home opportunities 6 years ago when her first child was born but found that much of what she found would continue to take her away from her family. She’s been a member of our How She Quits Community on Facebook and began her journey by enrolling in the Verified Virtual Professionals course. She quickly saw the real potential to quit her day job and replace her income as a Virtual Professional. The addition of new clients she gained while in the 6 Weeks to Clients course encouraged her to take the leap to leave corporate so that she’d have the time available to fully replace her income.

In this interview Tiffany shares

What qualifications she brought from her day job and more importantly why you don’t need to have a corporate background to become a VA.

Her biggest driver pushing her to get out of your day job…and she hits the nail on the head.

“My mom guilt was a result of what my corporate job was taking out of me.”

The real logistics and strategy she used to quit faster and what her work day looks like now.

What services she offers to make money working exclusively from home?
To check out more of her work you can take a look at her website thunlimited.com
Her best month and her path to replace her corporate income.
Where she finds clients.
Spoiler- many have come from connections made in How She Quits Community!
The most important thing she has learned and how to get over the nervousness of getting started.

And how starting her own business as a freelance Virtual Professional has improved her home life.


 

Tiffany was able to move more quickly toward her corporate exit, and I want the same for you.

To help you have a successful start on your journey of starting or growing your Virtual Professional Business, I have two new Fast Classes that are designed to be FAST and EFFECTIVE to match your busy work and family life.

FAST CLASS:  High Dollar Virtual Work Finder

Insider Intel on finding quality clients and projects for virtual professionals who want to work from home and make $25 – $50 / hour In this 90 Minute Class You Will Learn:

  • Where to look for clients who will pay $500 – $1000 / month for ongoing work
  • What projects have the best potential to become long term client relationships
  • How these clients are finding their next Virtual Professional
  • My private list of the programs / groups / businesses to network and find this kind of work

FAST CLASS:  Rapid Skill Development for High Dollar VA Work

How can you fast track your learning of these higher dollar skills?    The experience curve is FAST in the online world and this can be used to your advantage. In this 90 Minute Class You Will Learn:

  • The best free trainings to find online that will boost your resume and your experience
  • The exact skills you need to have listed on your VA services page for high dollar work
  • My method to do hands on work that builds my experiences, portfolio and gives me CONFIDENCE in performing these skills for others

Get the registration link for these limited time, exclusive classes

Leave Them Wanting More: Creating Recurring Work in Your Virtual Professional Business

Leave Them Wanting More: Creating Recurring Work in Your Virtual Professional Business

Welcome to The How She Quits Show – Episode 4

In episode 4 we are talking about recurring client income. 

How do you find those recurring work relationships as a virtual professional?

Let me start by saying, this is the place to learn how to become a Virtual Professional, build a business where you can do your professional work, do the things that you’re really good at that you love, but from home, and do them for people who value it, who value you. This might sound kind of warm and fuzzy, but I like to do work that brings more value into the world. So as a freelancer, as a virtual professional, I can pick and choose which clients I want, that line up with my values, that appreciate what I bring to the table.  My client list is a group of people that I just adore and have become friends, colleagues and long-term partners. That’s what I want for you.

Money follows excellence. That’s not to say that you can’t make a ton of money as a virtual professional because you absolutely can. Money will follow excellence. When you do quality work, you will earn higher dollars and earn more dollars. When you want this recurring revenue you need to find out what are the quality services for quality clients, things that you do in a topnotch way and that people want done in a topnotch way and that can be done repetitively so that there’s an ongoing value add. The more you do something, the better you get at it. The more you do something with somebody else, the more comfortable you all get with that process, and the more efficient you are, and guess what? More money comes to you in your business, and more money comes to them in their business. See how that works?

Why do you want recurring work?

  1. Let’s just state the obvious: less selling cycles, right? If you only had five clients each month with six-month retainers, you’re not constantly selling. You only have to find five clients to last you for six months of work, whereas if you’re constantly selling $200 packages or even a $1,000 packages, to make the same amount of money you’re going to have to sell to a lot of different people. So less selling cycles is just more efficient in your process.
  1. Recurring work is also better service for your clients as well.  If you have a one-time project, you’re going to get in, you’re going to do the work, and you’re going to get out. But when you can have a longer-term relationship with somebody, you’re going to be known for quality and excellence. They want to keep hiring you. You’re going to finish a project and they’re going to respond, “Oh, I want you to do this. I want you to do this next. Can you do this? Do you know how to do this? Do you know somebody that does this?” That’s the kind of relationship we’re talking about when you bring quality.
  1. You really get deeper, better experience when you’re doing ongoing work with a single client as opposed to doing one-off work. Why is that? Because you learn things together along the way. If you are a copywriter and you’re doing ongoing copywriting work with a client, you’re going to run into hurdles together that you then conquer together, things you might not find if you’re just doing short-term work. The longer you work with somebody, the more that client trusts you and turns to you for advice. You start to know their business and know what they have going on, they can ask, “Oh hey, Lori. What do you think about this? You know, I was running into this over here. What do you think about this?” You inherently grow in value to them, and you get exposed to more of their business, so it just gives you deeper and better experience along the way.

All my clients that I would consider my stars have worked with me for 12 to 18 months. Through that time, you really cover a lot of wins, a lot of failures, a lot of life, a lot of challenges, a lot of hurdles. That kind of relationship is actually kind of rare in this online world and in this online business that moves so rapidly. It’s definitely one of the perks and benefits of how I have designed my virtual professional business and why I’m such an advocate for it.

What type of clients prefer recurring work?

  1. When you start prospecting, when you start talking to somebody who is looking for a new VA, a new WordPress guru, whatever their special need is at the moment, listen to them closely to understand: Do they have systems in place, or do they understand the value of systems? Or are they more of a hodgepodge. Really listen in for people who value systems, or are at least open to your suggestions to put them in place. Bringing on a new team member for something that’s more than just a small project, does take an investment on the part on the client. It takes some time and upfront training of that new team member, but it’s going to pay off down the road. The clients who see this, are going to invest in you upfront. They’re going to understand, “The next time I give her a project, she’s already going to have access. She’s already going to know where my logo is, etc. That’s the value of efficiency in a long-term relationship with one of your clients.
  2. They value relationships. If you talk to somebody as a prospect and they seem to have an ongoing revolving door of contractors or short-term team members, maybe they’re not the easiest person to work with or haven’t figured out systems yet or maybe they’re just trying to  find the cheapest way to get things done.
  3. Here’s a big one. Do they have ongoing sustaining income? Is their business model strong? There are people who run businesses who get caught up in, the messaging of their product, their programs, and that on fire-ness can disguise things like, they’re not making money yet, or are just starting a blog. Often times when I talk to people as a prospect, some of those who are most understated about their business actually are the ones who have the strongest, most sustainable business model. And that’s a really good question for you to ask in any kind of interview situation because it’ll show a lot about where they are as a business model. Somebody’s enthusiasm of, “Oh, I can’t wait to have you do this work,” can get you excited, but then it burns out after three weeks because they didn’t make the money they thought they were going to make in their online course launch, and suddenly there’s no more money to pay you. It helps you to understand how much you should  be investing into a client. One caveat is if somebody is in a true startup, like they’ve got some other successful businesses running and they are truly investing in a new brand, a new program, then maybe they are using that funding to build up this next new product offering. Having ongoing sustaining income is a key.

Good examples. Somebody who is running a membership site for a while, like a membership site that has some legs. It has some ongoing consistent revenue. Authors and speakers. In general, while their income is inconsistent because usually they get paid when royalties come for the books or when they’re out speaking, they have a need for ongoing brand building, ongoing social. Ecommerce that isn’t seasonal, somebody who has ongoing products that are sold year-round.

Some bad examples also. Nonprofits. I know. Breaks your heart, right? I run a nonprofit you guys, so I can understand from both sides of the fence putting this up here. You know, I appreciate that you really want to work in this heart-centered space where you can give back and give back and it’s mission oriented, but I have to tell you that the consistency of the income is not always there with nonprofits and kind of missional-based businesses. There are total exceptions. My nonprofit that I run, has enough consistency with our monthly donors that we can sustain a couple of virtual team members for the things that need to be done to keep things rolling, but I’m super, super cautious there about spending because it’s a nonprofit. So I would carefully scrutinize nonprofits.

Another bad example, somebody who’s just starting and has never run a business before. So I talk about the whole excitement, like the buzz, like, “This is going to be great. It’s the best thing, and everybody is going to want it.” But if they’ve never built a business before and they don’t have any capital to pull from it can become problematic.

If potential clients start talking to you about trading work, then I would also be really, really cautious. I’m definitely not a fan because it never ends up being equitable. I’ll just leave it at that. It’s hard to measure the equitability of trading work, and I would prefer to pay for the value of what was done and to be paid for the value of what I did.

What type of work can be recurring?

Creatives, I’m talking about designers, graphic designers, videographers, copywriters. Any kind of business that has a monthly blog, monthly newsletter, like that needs ongoing writing, somebody who has this content.

Having this piece of their content marketing systemized is a great type of recurring work. Almost always, especially if you’re writing or doing anything in the marketing space, once you get their voice, once you kind of catch their style and their vibe and the business owner sees that, they’re really going to value your services and look to go broader.

Social media is obviously another one because it just never stops. You can just never market enough or learn the next new things about social. One caveat here, it’s so fast-changing and volatile. Not just that Facebook comes out with another reason for why they’re changing the algorithm, but because social media is really a test and measure business. That might mean after analysis clients need to pull back on that service, change the way it’s done, or need a different type of voice or talent to make it work. Social media can be a good ongoing, but it’s not the kind of place where you can count on that long term because it’s probably the most rapidly changing.

Graphic designers. Find businesses with ongoing graphic needs. To find ongoing work in the graphic design space, you might try to find somebody who has a monthly membership, who needs new principles every month.

Technical. There is always a technical flaw somewhere. Always. This is why technical work is good work. There’s always a maintenance. There’s always an update coming. I don’t want to log in and be surprised. It’s hard to get people to pay for maintenance, I will tell you that, but the they see your value when you are month after month after month maintaining. Everything is up to date. Usually, clients see this value after they have a big scare or problem, then they run into issues where they want to have somebody on call, on staff like all the time. “I don’t want my website to go down because if my website goes down, I stop making money.” That’s kind of how you spin the website business.

Administrative. Bookkeeping obviously. It’s like pulling teeth to get me to sit down and do the detail work of bookkeeping. That is a great, great example.

Customer support. There’s an ongoing chain of customer emails. When you’re running a business, you’re going to have ongoing customer support, and the business owner should rarely, rarely be spending their time in there.

Blog posting. Very administrative. I’m at the point now with my team where I dump raw content to them in text and multiple tools. Sometimes it’s even verbal over Voxer and they format it all into our blog posts.

Launches. This is a big buzzword in online marketing right now, and launches take a lot of planning, implementation and support can last from three to six months. So a launch is a good strategic long-term activity.

Ongoing marketing planning and support, I do this for some of my clients, but it usually only comes after you do a good solid project. You really do a good solid project and then they go, “Oh, we want you to do the next and the next,” and then they’re like, “Hey, why don’t you look at our full marketing program and let’s lay it out from there?”

Here’s the thing about the strategic opportunities for recurring work. If you are not bringing them more sales and more leads, then your strategic recurring work is going to end. It’s that specific, because strategic ongoing work is high dollar and you really have to know your stuff. I am now even cautious of who I take on as an ongoing strategic client because there are people who come to me and I already know from the first conversation that maybe their business model is broken or maybe they personally don’t have the time and energy to pour into the business. If somebody comes to me and wants me to be their voice to give them a marketing plan where they’re spending less time talking to their audience, I run from that as fast as anything, because I can give suggestions on somebody’s voice, but I cannot go pretend to be you on your Facebook group.

When you screen for strategic work, there’s things like that you want to screen for to make sure that the person is really still retaining ownership and everything in their business and they’re not just stuck and looking to dump strategic work off to you and blame you if it doesn’t improve. Something to think about.

Bottom Line Best Ways to Find Recurring Work

Find the clients who value efficiency, who value relationship, and who have a steady income or a funding source. You can tell some of this stuff just by the quality of the post. Are they using good grammar? Have they put a lot of thought into the job description, the project description?


 


To help you have a successful start on your journey of starting or growing your Virtual Professional Business, I’m so excited to introduce two new programs I’ve created!

FAST CLASS:  High Dollar Virtual Work Finder

Insider Intel on finding quality clients and projects for virtual professionals who want to work from home and make $25 – $50 / hour In this 90 Minute Class You Will Learn:

  • Where to look for clients who will pay $500 – $1000 / month for ongoing work
  • What projects have the best potential to become long term client relationships
  • How these clients are finding their next Virtual Professional
  • My private list of the programs / groups / businesses to network and find this kind of work

FAST CLASS:  Rapid Skill Development for High Dollar VA Work

How can you fast track your learning of these higher dollar skills?    The experience curve is FAST in the online world and this can be used to your advantage. In this 90 Minute Class You Will Learn:

  • The best free trainings to find online that will boost your resume and your experience
  • The exact skills you need to have listed on your VA services page for high dollar work
  • My method to do hands on work that builds my experiences, portfolio and gives me CONFIDENCE in performing these skills for others

Get the registration link for these limited time, exclusive classes