Case Study: Turn Your Passion for Writing into a Work-from-Home Business

Case Study: Turn Your Passion for Writing into a Work-from-Home Business

Welcome to the How She Quits Show – Episode 21

Don’t downplay those WordGirl skills. It’s a true talent to clearly, cleverly and concisely write in a compelling way. (Did you like that sentence? Good! I like to think I’ve picked up some of my own WordGirl skills along the way!)

In this episode I will show you a case study and business plan for how to take those writing skills into a successful work from home business.

Highlights from the Show:

1:40 What does good writing look like?

3:40 A Profile of a Word Girl

5:00 Beginner and Advanced Skillsets for Freelance Writing Work – Don’t forget, you can grow from a beginner into the advanced skills!

8:42 The process for building your writing business

9:13 Tasks you can get paid for as a Word Girl

9:50 Profiles of clients are looking for this skillset

  • Big Time Bloggers
  • ECommerce Business
  • Entrepreneurs who are growing Online Business or Launching Courses
  • Writing Clearinghouse

12:48 Example results to work toward – The process for potential business growth of $150 to $5k+ per month


You likely still have questions like…

Where can I find those projects/clients?

Are my skills really good enough for this?

I know some of the things you talked about, but not all. How do I learn?

Do I need a website? How should I charge?

Can I do this on my own?
“Yes…we can do it on our own…I tried…and 2 1/2 years later still struggling because I didn’t have the proper foundation set in place. From participating in your courses (even after I had an established business) you offer a much shorter learning curve. Kind of like…we can all learn to drive on our own, but driver’s ed or a driver instructor sure help guide us!” – Kim Vander Poel, How She Quits Participant

Start Here with my FREE Resources

Want to move faster?

If you’re ready to quit that job or start earning fast check out my Virtual Work Mentoring Program

You’ll Get Personalized Mentoring to help you:

  • Quickly identify your special talents that are desired in this freelance space
  • Design your freelance profile to stand out
  • Package and price your way to profit and flexibility
  • Land specific clients and projects that are a best fit for you
  • Stay motivated within a community of freelancer moms like you
Case Study: Turn Your Admin Skills into a Work-from-Home Business

Case Study: Turn Your Admin Skills into a Work-from-Home Business

Can you admin your way out of any jam?  This episode is for you!

So maybe you’re not the creative type but you are the get-er-done girl. No detail goes unfinished. You can admin your way out of any jam.

This episode will show you a case study and business plan for someone with your admin skills who wants to work from home.

Admin skills are by far the most common skillset that people mention when they tell me they want to work from home.  And for good reason….there’s a lot of admin work out there!   This world doesn’t go round without a solid team of admins.

The best news ever is that more and more of it can be done from home and not chained to a corporate office.

Some highlights from this show:

But how will I learn these skills?  Try our fast class for rapid skill development or the Verified Virtual Professional Training Center.

The profile?  You’ve met her.  Or you ARE her.  But don’t be a perfectionist.  Rita Reliable is pretend and we all know that no working mom is THAT perfect.  This list gives you an idea of the kind of traits a high quality virtual admin has.

Check out these lists of beginner and advanced skills…..and know that the time frame to move up to advanced can be as short as a few months for someone dedicating 20 – 30 hours a week to the work.

Wondering who hires these kind of virtual admins?  Look no further than your backyard.   3 more examples are shared in the episode – online coach, established online business and growing online marketing based business.

 

Are you ready for the next step?   But still have questions like….

Where can I find those projects / clients?

Are my skills really good enough for this?

I know some of that but not all, how can I learn?

Do I need a website? How do I charge?

It’s time for Virtual Work Mentoring.

A personalized experience to help you define and grow your Virtual Professional business.

Still trying to learn the virtual skills?  Check out Verified Virtual Professional Training Center.

My conclusion this episode.…there is a lack of high quality Virtual Admins in the workforce.  The best ones are always booked.  So if it feels like you’re late to the market, you definitely aren’t.  And I’d love to show you how to position those high quality skills in the right places.

 

Legitimate Work-from-Home Opportunities

Welcome to the How She Quits Show – Episode 18

Looking to make an extra $1000, or $10k even, from home?

Are you a stay at home mom tired of pinching pennies?

Are you stuck in the day job and spending most of your paycheck on childcare and most of your time in the commute?

Do you need more flexibility for your family?

On this week’s episode of the How She Quits Show we’ll take a realistic look at ways you can make legitimate money from home.

We’re not talking direct sales or cash back apps. These are real jobs and businesses that you can work from home allowing you to maintain the flexibility you need as a mom.

Show Notes

In this episode:

  • 6:54 The 3 types of Work-from-Home Opportunities in a nutshell
  • 13:40 Definition & examples of Freelance ‘Virtual Work’
  • 18:10 Opportunity Mapper – Match your ideal level of business with the best work opportunities for you.
    Get my Master List of Recommended Work-from-Home Opportunities Here
  • 23:00 What about blogging?
  • 25:00 What is a Virtual Assistant? – What do you do? Who do you work for?
  • 30:35 Money Map Exercise for the beginning Virtual Professional
  • 31:52 Virtual Professional Freelancer Path – Next steps you should take

Next Steps

The path to work-from-home independence can take different forms depending on your season of life or goals you’re trying to meet. If you’re feeling confused about the choices and what to find out what may be a good fit for you, Take this Quiz

Sign up HERE to get my Master List of Recommended, Legit, Flexible, Meaningful and Mom-Friendly Work-from-Home Opportunities and weekly updates with the best job postings my team can find.

Working as a Freelance Virtual Professional is the fastest way to income, with the most opportunity as the market (and high speed internet) grows to accept remote workers and defining your specialty will allow you to climb the industry maturity curve faster and better than generalist Virtual Assistant’s.

For a limited time I’m offering my Verified Virtual Professional program that will show you key skills to quickly build your portfolio to attract well paying clients for free to the next 5 people that enroll in 6 Weeks to Clients! 

These two programs will give you everything you need to start your Freelance Virtual Professional business from scratch. From the skills clients are looking for to what you need in a contract, this combo can springboard you into having the flexibility of working from home.

Case Study: Turn Your Creative Media Skills into a Work-from-Home Business

How She Quits Show – Episode 19

Do you love to make fun graphics and share them on social?
Are your friends in love with your Instagram feed style?
These skills can be turned into a freelance social media business you can do from home.

Whether you are new to this, or have been working as a social media manager for some time and you’re looking for that next level in your business, this episode is for you.

I walk through a step-by-step case study for taking your creative social media talents and turning them into freelance income from home.

Show Highlights:

“Creative Talent will NEVER be out of work!”   

Yes.  If you have an “eye for design” and are responsive and can understand the brand of a client easily, you will never lack for freelance work.

Exactly what does a freelancer in this creative social media space do?

You may be creative, but simply don’t know all the tools.  Here’s what a beginner and advanced skillset looks like in this space:

Don’t know all these tools?

It’s all learn-able.  But creative talent typically isn’t.  So take those creative skills and trust the process of experience and practice projects as you learn tools like Canva or Hootsuite along the way.  Check out our Fast Class for Rapid Skill Learning here.

Only 2 Steps Are Required to Build This Business:

 

And the results…..

Not bad for flexible, quick to start work-from-home projects!

But exactly who are you working for?  I give more examples in the video but here’s a great one:

Ready to get started? Your next questions may be:

Where can I find those projects / clients?

Are my skills really good enough for this?

I know some of that but not all, how can I learn?

Do I need a website? How do I charge?

You can start looking at our free resources for finding virtual work here and our master list of legit work-from-home work options for moms here.

Or you can go faster with personalized mentoring that helps you:

  • Quickly identify your special talents that are desired in this freelance space

  • Design your freelance profile to stand out

  • Package and price your way to profit and flexibility

  • Land specific clients and projects that are a best fit for you

  • Stay motivated within a community of freelancer moms like you

You could have your freelance business up and running in just a few weeks with personalized mentoring.

Learn how here.

{I’d love to walk this journey with you and help you sidestep the landmines along the way.}

Still worried about not having the skills? Check out Verified Virtual Professional Training Center here.

Thanks for stopping by.  You clearly have a fire burning inside you and a need for change if you stopped by here today 🙂

Quiz Opt-ins:  Because Your Prospect Always Wants To Know

Quiz Opt-ins: Because Your Prospect Always Wants To Know

Email opt-ins.  It’s a core component of the online marketing business.  But our audience is easily distracted.  How can you hold their attention and give them a real time result?

Tell them what they most want to know!

And make it a specialized answer to their situation.  Because, we all think we are a little special and unique.

This is where a quiz opt-in comes into play.  With a quiz opt-in you ask a very compelling question, such as this one I am asking of moms who want to work-from-home.  And after a sequence of questions with logic behind it, you give them a calculated result based on their answers.

I know this market has clicked around to a countless websites looking for that answer.   But what’s right for ME to work from home?   This quiz walks through key criteria that help me know which is the best recommended path for this mom based on their skillset, their income goals and their available time (and some other secret ingredients I find help me discern best when I’m having a face to face conversation.)

Dare I say this is almost as effective as a face to face convo to get them the right resources if you quiz is designed properly?

Now, some businesses have used this quiz builders to make very viral posts on their facebook pages.  Do you remember “Which Disney Princess are you?”   Right.  You know you clicked on that bad boy in a moment of boredom / mindless curiosity.   See how attractive a quiz can be?

I’ve been wanting to build a quiz for awhile but hesitated because of the complexity behind it using just my website and email automation system (and I’m a software engineer by schooling!).   When I had a chance to try this tool by Interact, it was a no-brainer.  And this entire quiz (which is more complicated than I think most would try on a first attempt) took me only 90 minutes to create.

Here are some behind the scenes of what the builder looks like:

QUIZ EDITOR & QUESTION SETUP:

Super easy to configure this step including photos for each question if you’d like (and I recommend….more emotional connection to keep the quiz taker clicking thru)

 

BRANCHING LOGIC EDITOR

Whoa nelly!  That’s crazy Lori!  Yep, a little techy here but you can hire a nerdgirl like me because this doesn’t scare me and it took about 1 / 1000th the amount of time other quiz builder logic would have.

 

RESULTS REPORTING

I was super impressed with the level of detail here.  and too often we get excited building something and forget to look close enough at the math of what’s working and not working.  (or we don’t build in the right links to track it appropriately).  This is done for you.  Nicely at that.

Notice I’ve barely sent any traffic to this quiz funnel yet but because I can see in great detail what these prospects answered, when I personally reached out to them, I had way better conversations and could be more helpful than ever.

EMBEDDING AND SHARING

All-the-options.  This thing has some legs on it.  Because if you build a good quiz, you want it to show up everywhere.

 

 

My View On The Benefits of This tool:

  • The most affordable quiz builder on the market
  • Easy integration to my email automation solution (in this case Ontraport) including tags and directing a contact to a specific sequence
  • The branding component allowed me to make this match my brand with just a few clicks
  • Built in stock photos saved much time pulling from other sites
  • Highly flexible in the logic area in quizzes “if / then” kinds of logic

Challenges I Found With this Tool:

  • Mapping out the path through your quiz can get way crazy in that builder if you have a number of different results and variables
    • SOLUTION:  Keep it simpler.  Your audience will handle that better as well.
  • It’s another monthly tool investment.  But…with the right strategy one that totally pays off.

My Recommendation

The right quiz design can help you convert higher quality leads and the tool more than pays for itself.  So know your market, and ask the question they most want answered, then get that quiz in front of enough people and it has more than paid for itself.

Are you one of my clients?

Let’s talk about where quiz opt-ins fit into your strategy on our next call.   If you want to test drive the Interact Quiz Builder, click here.

Do you want a free email marketing strategy session?

Become a new Ontraport user with my partner link, and a new Interact user, with this partner link, and we can design out your first quiz funnel, with full integration to Ontraport in 1 hour. I’m a huge fan of Ontraport due to it’s all-in-one feature set and ability to grow with your business.  From landing pages, to online sales, to email automation and even affiliate systems, it has it all.  Coupled with this easy to use quiz builder….your toolset is nearly complete. (Learn more about my favorite online marketing tools here.)

Are you a Virtual Professional who wants to learn this for your clients?

Join us in the How She Quits Collective where we cover all the latest and greatest online marketing topics and, how to be the best Virtual Professionals on the market.  You’ll want to test drive Interact for yourself, with this partner link please.
Part 3: 3 Ways to the Fastest Path to Income Virtually From Home

Part 3: 3 Ways to the Fastest Path to Income Virtually From Home

Welcome to the How She Quits Show – Episode 17

Today is Part 2 of a 3 part series on the How She Quits show…… we’re going to go rapidly through the most important advice for any mom running an online business today.

Part 1 Covered 3 ways to grow your 1-on-1 services business immediately. Watch Here
Part 2 Discusses moving to packaged services and 1-to-Many offerings (such as online courses or memberships). Watch Here

Now that you’ve learned what’s involved in starting your own online course or membership program it’s time to talk about scaling it up.

This episode will show you what it takes to grow the revenue and profitability of your 1-to-Many program. If you are a Virtual Professional, this is also good information to have for your clients.

Show Notes

In this episode: 

  • Why Online Courses and Memberships are an entirely different business than 1-on-1 services.
  • My Automated Online Business Framework I use with my personal 1-on-1 clients
  • The money map for Online Businesses
  • What you aren’t being told about selling Online Courses.
  • Top Tips for your Opt-In, Traffic Drivers, Ongoing Nurturing and Sales Offer

The Key Components

In Lesson 2 of this series I shared “all you need” to sell an online program. Let’s review:

  1. Program name and logo
  2. Sales Page and a way to collect payments online
  3. Email list to market to
  4. Social Channel to market to
  5. Website/Tool to deliver the program itself (ex. membership area)

Those are the tangible things you need in place, but what’s really going to drive your sales is People. The right people. Looking at your sales page and wanting to buy your product.

You’ve created a great online product that people should want to buy! But the science, math and strategy to get them to do that is not as simple as it sounds.


The Money Map

Online courses range from a $17 video series on bible journaling to a $3000 training on how to build your coaching business. And the marketing tactics to build each are a bit different.

You need to know your numbers when you’re building your business.
Remember: Higher Conversions + Lower Cost per Lead = Winning!


What you aren’t being told about selling Online Courses

  • Many dollars are poured into testing the right offers in advance of a launch
    (Then the ad dollars are poured in, or the JV partnerships are forged, to increase traffic volume)
  • Launching / Promotions are a high dollar skillset. Don’t expect to understand this immediately.

Dialing in the perfect SEO, perfect ad, perfect offer is the key to success of the big launches that inspire you
Even those with large audiences sometimes fail here


Top Tips

Your Sales Offer
It is pragmatic to look at this first. Begin with the end in mind, as they say.
Determine, what are you going to sell and to whom.

Traffic Drivers
Go where the right audience is.
Pick 1 main channel plus a second if you can handle the time.
Paying for traffic brings faster results.
Partnering / Guesting can be the difference maker.

What is your free offer?
Listen to the words of your audience, then use these exact words in your marketing.
Give them a quick win that leaves them wanting the full solution.
Test, test, test!
Decide if you want evergreen or a launch mode.
Leads can come from many different needs to the same offer.

Ongoing Nurturing
Email marketing is harder, but not dead. Email is noisy right now, but there are other ways to nurture your audience.
Continue to give in the email sequence to show value.
Regularly clear and freshen your email list.
Know what your audience’s email habits / tolerance is.
Also use FB retargeting to get back in front of them.

Now you Test!
Is the freebie appealing? Is the offer what they want? How do we know?
Referencing back to the Automated Online Business Framework will help you to understand where along the process adjustments need to be made.


 

Scaling and Growing an Online Course / Membership is an art of its own that takes time to learn and refine.

(I can sound like a dream crusher when sharing how to do this, but,  I prefer to set you up for realistic expectations instead of selling my own course to make it look unrealistically simple and give you heartbreak.)

If you believe in your course,
have the perseverence for the journey,
And can wait for profitability…..
Follow your calling and build that course!

If you want my help, I encourage you to join the How She Quits Collective. This is a community of women who are growing their 1-on-1 services business or building an online course or membership and is the place where I offer support through weekly office hours and group calls to answer the wide range of questions that come up as you’re growing your online business.