How She Quits – A Mom Biz Series – What is a Virtual Assistant?

How She Quits – A Mom Biz Series – What is a Virtual Assistant?

Trust me, I hear you. 

You want to get out. You are ready to leave and yet? You feel stalled. 

Sure, there is a lot of information out there, but you just aren’t sure what is right for you.

Not to worry, over the next few weeks I am going to share with you some of the top HOT jobs that are in demand in the virtual space. You will get the inside scoop on what is need to be successful and what you can expect in each field!

First Up: Virtual Assistant!! 

This can be so many things and match so many talents you have to offer.   Let me just entice you with this….. I have around 3 – 4 VA’s working for me in some capacity right now.   And I’ve tested and fired at least a dozen who were not up to par.   You know what that means?   There is mega-opportunity for responsible, talented, self-starters to leap into this marketplace and quit your day job (as quickly as 3 months as this interview with one of my VA’s Amy Lockrin).

Your Virtual Assistant Case Study is below.   Do you see yourself in that job?  With those hours?  And that work?   Don’t let go of that vision.  Get out your journal and take notes….then take some action to get started.

Online Marketing T-Shirt Business

Online Marketing T-Shirt Business

Virtual Job Posting: LoriMercerCTO.com

Contract Job Description:  Online Marketing Tshirt Business

For a small business with a large online audience of 100,000+.

Shopify Store Management:

○ Keep the inventory systems up to date

○ Set the front page, pop ups, message bars, sliders and photos and content for the products to maximize the marketing potential

○ Learn and know the best tips for marketing well within Shopify

○ How to add and merchandise products

○ Ability to evaluate and utilize apps

○ Add-ons for optimizing the customer check out experience and drive higher conversions in sales

○ T-shirt Sales Experience – Understanding of the process of bringing a t-shirt design to market and working with the vendor for the right apparel styles and how to merchandise them well on Shopify and in social media

Facebook Ad General awareness

○ We will enhance this with a FB ad strategist but general understanding of when / where / how to apply FB ads is required

JOB EXPECTATIONS: This is a contract position only. There will be a 1-month contract to test the fit for both you and the organization. This role is expected to take 10 – 12 hours/week.

HOW TO APPLY:

Send a 5 – 10 minute VIDEO introduction including screen share of your Shopify/Tshirt experience.

Tell us how you would update and better market what we already have in place.

Tell us why you believe you are a good fit for the role.

Tell us your expected rate of pay.

Tell us your availability – start date, hours/week availability and what working hours you are available during the week.

Email your Video Application to lori@lorimercercto.com

Director of Marketing for National Non-Profit

Virtual Job Posting: LoriMercerCTO.com

Contract Job Description: Marketing Chief

Our non-profit 24-7 COMMITMENT is in need of a marketer. We believe we are literally leaving money on the table by not marketing our products well enough.

We believe that adding more resources into the marketing of our mission will not just cover the cost of those resources but increase the funding for the organization to be able to deliver more services.

Today this work is performed primarily by Lori Mercer and supported by Jessie, a VA who has been with the organization since the beginning and is a master as Canva graphics, social media scheduling and has a strong feel for the copy that needs to be written for this audience.

This role will define and create the graphics and copy for marketing campaigns in social media, email and on the website.

We’d like to add this resource to be responsible for the following:

MERCHANDISE MARKETING:

What products/designs should we carry?

○ Build on the library of great designs we already have

○ Add new designs where appropriate

○ Work closely with our jewelry producer for new designs in their upcoming line

○ Find t-shirt designs that are working and work with our t-shirt vendor to bring them to market at a price that is profitable

Enhanced marketing of current product lines

○ Enhanced Facebook ads management

○ Define and manage promotions (seasonal, special, monthly member products, etc)

○ Design marketing campaigns for core products such as the Honor & Commitment book and Fire Wife Coloring Journal

MEMBERSHIPS AND PROGRAM MARKETING:

Commitment Weekend

○ Work with Lori for the vision of the content of the program

○ Market this event to fill the seats!

○ Work with the Event Coordinator to market for partners for raffle items, swag bags and other sponsorships ○ Create marketing collateral for the event – signage, etc.

○ (Event Coordinator responsible for all event details. This is only the marketing responsibility.)

Fire Wife Sisterhood Membership

○ Work with Lori and Jessie on vision for monthly member themes and content

○ Create marketing campaigns (email, social and otherwise) to tease, promote and encourage new members each month

○ Get creative in capturing the strong vibe within the Fire Wife Sisterhood community and representing that through our marketing

Tradeshow Marketing

○ Create campaigns to advertise our participation at trade shows and during the event EMAIL MARKETING OWNERSHIP

Enhanced email marketing to meet the needs of all the objectives mentioned above (we are only emailing 1 – 2 times a month right now. 20K on list)

SKILLS NEEDED FOR THIS ROLE:

Graphic Design

○ Utilize Canva and occasionally Photoshop to create graphics for social email campaigns, printed postcards/inserts

Facebook Ad General awareness

○ We will enhance this with a FB ad strategist but general understanding of when / where / how to apply FB ads is required

Marketing Campaign Management

○ Know how to design marketing campaigns and measure results

Facebook Page Management via Hootsuite

○ Our primary admin is responsible for managing the general social content however you will be coordinating with her for the merchandising and event marketing campaigns you design

T-shirt Sales Experience

○ Understanding of the process of bringing a t-shirt design to market and working with the vendor for the right apparel styles and how to merchandise them well on Shopify and in social media

Email Marketing tool experience – Ontraport ideal but not mandatory ○ Understanding of automated drip campaigns

○ Copy writing experience JOB EXPECTATIONS: This is a contract position only. There will be a 1 month contract to test the fit for both you and the organization. This role is expected to take 10 – 20 hours / week.

 

HOW TO APPLY:

  • Send a 5 – 10 minute VIDEO introduction including screen share of your marketing experience.
  • Show us graphics you’ve created and campaigns you’ve managed.
  • Tell us how you would update and better market what we already have in place.
  • Tell us why you believe in this mission and believe you are a good fit for the role.
  • Tell us your expected rate of pay.
  • Tell us your availability – start date, hours/week availability and what working hours you are available during the week.

 

Email your Video Application to lori@lorimercercto.com

Virtual Project Opportunity:  Web App Requirements and Testing Manager

Virtual Project Opportunity: Web App Requirements and Testing Manager

Seeking a person with attention to detail and experience in requirements and testing web based applications.

This will be a contract role and will support up to 2 web app projects at a time.

Requirements of the position:

  • Writing and organizing requirements for a web based app
  • Writing, organizing and executing manual test scripts for a web based app
  • Meeting with the project manager and strategic advisor and development team for regular check ins and updates on the projects
  • Maintaining an open issues list in a tool such as Asana / Trello / Jira

Start Date:  ASAP for a 3 month project assignment

Apply with a video of your qualifications, skills and examples of your work.  Email to lori@lorimercercto.com

 

 

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