10 Ways to Market Your Business without Spending a Dime

10 Ways to Market Your Business without Spending a Dime

Certainly, you can spend Facebook Ad money to grow your following.  But you’re growing it with strangers. Organic growth is slower (usually) but more personal and effective.

Here are 10 ways to share your dream, offer your services and grow your following without spending a dime.

Although Facebook pages are slower to develop than they were a few years ago, having an official Facebook page for your business and not using your personal profile is the professional and expected way to run a business.

Consider this your dynamic, interactive business card. When used interactively with a Facebook group and your personal profile (in appropriate ways), it’s still the platform where all the eyeballs are looking.

#1. Create a Facebook page for your business and link it to your personal Facebook profile.

Your personal profile is used to connect to Facebook groups and yes, people will stalk you and find your business that way. Invite people you know care about your mission to your Facebook page. Stay on mission and post once a day.

#2. When someone comments on your Facebook page posts, invite them to follow your page. 

#3. Link your Instagram to your Facebook so you are covering 2 platforms with one post.

You’ll need to do this from your Instagram account on your mobile phone.

#4. Use relatable #hashtags on your Instagram posts.

Comment and like on people in your #hashtag family for reciprocal follows and likes.

#5. Create a Facebook group and link it to that Facebook page.

Be active in it! Invite people to join your group. Start with a closed group. Use the “Ask Pending Members Questions” feature to learn about your audience.

#6. Create a graphic about your mission & make it the”featured photo” on your personal Facebook page.

Utilize the description on your featured photo to talk about your business.


#7. Share, but don’t overshare, what you’re doing in your business on your personal Facebook page.

Make it personal, clear & relatable. Those who care about you will want to know, what you’re up to. And they will all “know someone who needs this” and share it or bring it up to them at some point.

#8. Go Live!

Live video gets more views on the Facebook feed. People buy you and your message. So be you. Be brave. And get your message out there.

#9. Schedule your live videos 3-6 day in advance a Facebook event. 

The Facebook event should be co-hosted by your page and your personal profile. Share with your Facebook group and on your pages, on your page and profile, will get the most views. And people will need advance notice to plan to be there!

#10. Get in front of people in person!                                         

Go to networking events, conferences and any live event in your industry. In person, relationships are always more powerful than another like on your Facebook page.

 

What If Your Business Isn’t Designed for Black Friday – Cyber Monday Sales?

What If Your Business Isn’t Designed for Black Friday – Cyber Monday Sales?

Timeline:  Written Post Black Friday 2017.  Applicable for anyone disappointed in how their online promotion went.

Black Friday.  Small Business Saturday.  Cyber Monday.  There’s a name for EVERYTHING now in the marketing world.   But that doesn’t mean it has to be for you.

I was scrolling through some of my favorite online business facebook groups this weekend after doing my on online shopping and seeing post after post of business owners disappointed in their Black Friday sales results.

After putting hours and hours of work into graphics and copy and emails and setting up special sales pages, their results were dismal.  1 or 2 sales only.  Or just like any other day.

It can really crush your spirit to put so much into a big promotion only to have it flop.  I know.  I’ve been there too.  In fact, you can’t really call yourself a business owner unless you’ve ridden that ride.

During the holiday season, the pressure is ON for businesses to sell, sell, sell and, presumingly to even HAVE a special offer.   So it’s natural to feel like “Oh my goodness!  I need an offer!”

But, maybe you don’t even need an offer?  Maybe this isn’t the best way to promote your business?  Maybe an offer can actually HURT your business?

Here are some ways to help you make that decision.

Questions to Ask Yourself When Preparing a Special Offer

  • When reading about how to promote on Black Friday and feeling all convinced you need to do it, stop first and ask yourself…..what is the intended audience of that article?  What types of businesses are they targeting?  They may not directly state it but look at their demographic and decide if you fit it before following their advice.
  • Where did most of my sales come from in the past year?   It can be easy to get caught up in the rush of prepping those specials (at the expense of extra time from your family by the way) and forget that this weekend won’t make or break your business.
  • Think about what happened on your past promotion weekends.   That same feeling of “everyone is prepping Black Friday so I should too” can give you amnesia about your past year’s results.  Look them up and trust your gut!
  • Do I want to cheapen the value of my products and services with a special?  How will everyone who paid full price feel about my sudden price drop?  Like they were cheated?
  • What will my audience expect from me on this weekend and how should I talk to them about it?  (whether I plan an offer or don’t!)
  • Will my audience even be online during this time?  Or will they be focused on family, friends, food and fun?   Maybe it’s better to NOT contribute to the noise in their inbox and pay double for Facebook ad traffic during this weekend.

Who does Black Friday – Cyber Monday work well for?

Clearly there are BIG REVENUES made on this weekend.   But for who?

  1. Large audiences, large volume of eyes on your products.
  2. Physical products with enough margin to withstand the price cut
  3. Someone strategically using this weekend to fill up a services queue and not market again for the rest of the year (i.e. booked ahead services so YOU can holiday over the holidays)  —–> Virtual Professionals this is you!

Most of those who are striking it rich on Black Friday have been planning their Black Friday promos for months in advance.   Not just the couple weeks before.

If you’re feeling the pressure suddenly only a couple weeks before, it’s probably not the right promotion season for you.

If you are running a Virtual Professional, Coaching or Consulting Business and feel like you need an offer during this season make sure you do the following:

  1. Align it with what is going on in your audience’s brain during this weekend.  They may not be ready for an intense decision on a high end program.  But they may be ready to commit to a lower dollar service to “try out” your programs.
  2. Don’t eliminate your profit UNLESS you have a great upsell offer behind that in December to convert them into.
  3. Don’t attract a different low-pay audience that will never opt-in to higher dollar services.
  4. Open it for a longer time period that just Black Friday
  5. Make it SIMPLE on you and on them.  These services should make someone’s life easier and better and that starts with how they get in on your offers.

See how this article wasn’t about what to put in your ad copy?  Or the best converting offer page?   Those are VERY important IF you decide to run a promo.   But the first step is the decision.   Make smarter decisions by first thinking of the strategy and approach.

This method is at the heart of my Holiday Business Accelerator program as well.

It’s not a Black Friday offer.  It’s a holiday program of hope and help for online business owners like you.   You can join until December 10th.

We’ll walk through my methods of strategy and business design and THEN with the right strategy get on into implementation.  Because, thinking and not getting stuff done doesn’t get you anywhere!

So relax about those holiday promos.  Maybe it wasn’t right for you?   It’s ok.  Fail faster and move forward to what DOES work.  And accelerate into the new year with the right plan in place for your business.

When 45 Feels Like Forever 21

When 45 Feels Like Forever 21

If you are reading this and can’t believe this girl writing to you is going to be 45, join the club. Most days, I feel like I’m still the anxious 21, 22, 23 year old that jet-setted cross country in my brand new corporate job, super eager but lacking much experience. Here’s a clue…..that feeling of “am I good enough?” is one we will wrestle with every day of our life. At 45 I’m finally convinced of that and it’s mostly what keeps me jumping in the ring and facing fears every day.

For all of you 20 and 30 somethings out there, let me start by saying the 40s are legitimately the new 20s (with a slower recovery from late nights).

As I turn 45 this weekend, I’m teetering on that sharp edge of dreading the turn towards 50 and embracing the wisdom and freedom that comes with no longer caring what everyone thinks. My weak and vulnerable brain could fall either way depending on how well I’ve paid attention to my self-care, exercise, and diet to keep me in a positive place.

I’ve found a lot of me but there’s also still a lot to be discovered. As I’m “on my way to 50″, I’m also married to an even closer to a 50-year-old man. Honestly, with zero disrespect to my stud-muffin firefighter husband, I just don’t feel like I’m old enough to be married to someone who’s almost 50. 45 pushes me out of the “middle age” feel and into the “heading towards empty nester” season…..which is a mere 6.5 years away.

I hope this processing is as therapeutic for you as it is for me. The annual birthday blog always jumps out of nowhere in my brain and surprises me.

What is it about birthdays that makes me so introspective? Doesn’t matter. Here we go again.

Let me try to make this worth your while. Because serving women through my creative efforts is my opus in life. I spent a lot of time figuring that out in my early 40s and it couldn’t be more on point. No matter what I’m doing, I’ll be happy if I’m creating and serving, and especially serving women.

For those who aren’t to the 40’s yet, I encourage you to set a 42-year-old goal. That was an age that always stood out to me as “if you are doing this by 42, you’ve made it.” Whatever the heck ‘made it’ means to you.

My 42-year-old age milestone came from watching a new CEO take that title in my corporate world at age 42. It was my first realization that he seemed so young (to me in my 30’s) and that it IS possible for big accomplishments in the next few years. 

From a young age, like 15 or 16, I always had this vision that somehow I would be a CEO of a non-profit. It fully embodied my business brain and my heart’s desire to serve. I just wanted to DO GOOD in the world and wanted to build and lead something that would do so….instead of using my talents to simply line the pockets of another wealthy shareholder.

Honestly, I can’t tell you that I wrote that down, visualized it every day and made it happen. (Like all those 3 steps to your dream career blog posts tell you) It all sort of fell into place and when I started blogging at FirefighterWife.com in 2012, this was NOT where I expected to end up. I thought that blog would help me expand my web development business. Which it did, but what a wild ride now as 24-7 COMMITMENT, a national non-profit reaching millions coast-to-coast each month is changing lives. It’s the HARDEST, most important work I’ve ever done (next to marriage and parenting).

So here comes the “old lady wisdom” from this girl on the downhill slide to 50.

If you are in your 20s: LEARN. Get out there and get experiences. Work under a mentor who cares and helps develop your skills. And don’t let go of those dreams that you have no clue how you’re going to make happen. If you find yourself in a place that feels further away from those dreams and sucks your soul, get out and run fast. There’s so much more flexibility to pivot in your 20s before mortgages and babies.

If you are in your 30s: know that these are the WORKHORSE years as my husband and I call them. You are likely in high maintenance parenting zone and these are the core work years for putting away bank for retirement at the same time. Stay FOCUSED. Take time to play. Watch the seeds you are planting turn into a harvest. That blink of an eye thing with kids goes so fast (says the mom of a senior who was just a 3 lb preemie last week.)

If you are in your 40s: well, let’s not give up together ok? My face may not be the clear, smooth, shiny face that lights up facebook lives, but we can hide that video view (or make it tiny in the corner with a special diva light filter) and still drop mega wisdom on a screen share video ok? I’m only right here with you but I have a feeling that we’ve only just begun.

This year I lost my father who was 70 years and 8 days old when he passed after an aggressive 10 week battle with brain cancer that first took his mental clarity before it took his life. And when I think of all the amazing stuff my father accomplished between age 45 and 70, I realize we still have 2 maybe 3 or 4 full cycles of amazing work ahead of us!

If you are in your 50s or 60s or more and reading this, can I ask you to step alongside me and others like me as mentors and friends?

Judging from my 45 years here on this earth, there seems to be a great gap, especially in female mentorship.

In fact, when I was in my 43rd year (right after that spectacular 42nd year), I experienced a deep valley of grief and loneliness feeling like I was running this business and life race solo. Where were the women who had gone before me? I thought I had found a couple in my space only to be burned and used up. People I trusted as friends and confidantes who in the end, only wanted a piece of the pie and some of the glory. Which I’m happy to share because I’m really not about the glory….. but there’s this thing about givers and takers in friendship and I had started attracting a TON of takers.

It hurt badly.

I thought they were friends but there were qualifications around that friendship and manipulative efforts. I vowed to not let that experience cause me to hide my core values of transparency, openness and giving towards others, but to simply be more aware of the motives of others as I enter into business relationship with them.  And the internet can disguise a whole lot of stuff.  Someone who “appears” to have it all together and is “coaching” women, but has a houseful of disgruntled teenagers running away and doing drugs, maybe isn’t the person to take parenting advice from.  I’ve realized some people are so blinded by their own hurts and emotional baggage, they can’t see your situation with enough objectiveness to speak truth into your life.   They are speaking through their own -isms.   Be careful who you are taking advice from is the short way to say that.   (and as one who mentors women, I find myself being so cautious that the words I speak are not slanted by my limited views in places where I have my own -isms.)

So back to the 50s and 60s, from what I see now, women older than me who appears to possibly be a mentor, are struggling too. Their marriages are hard too. Their teenage and grown children are facing challenges too. Their business isn’t always running optimally. And the pressure feels a little stronger as the “workhorse” days are shorter on our bodies.

What’s sitting on my brain now at age 45 and heading into my 50s?

This phrase is on a post it on my bathroom sink that I scribbled while listening to a podcast one morning (#neverstoplearning)

“How will I make the next level of contribution?”

How will I give back and serve into these spaces in my heart? As a mom to my teens? As a wife to an almost 50-year-old man who could retire from the job of his dreams in as few as 6 years? To my Firefighter wives. Mom’s in corporate. Exhausted entrepreneurs who just want me to fix all that internet ninja magic for them.

May this 45th birthday milestone inspire you to think about your next level of contribution no matter what season or decade you are facing now.

And if your jaw dropped hearing that I’m 45, thank you.  It feels surreal to me each year as I age.   I still feel like I’m in my 20s and wonder if I’m really “old enough to adult like a 45 year old”.   

I want to feel Forever 21 and young at heart, even as the beautiful streaks of silver, my mom and grandma share are starting to grow at a faster rate. I predict, maybe insist, that silver will be the new purple by the time I’m 52.

And for those who want to “be like Lori when they grow up” which entirely cracks me up everytime I hear it, these are all my best free resources to change the world virtually from your home office.

But a word of caution, you may end up CEO of a national movement and wonder who gave you the keys to this important mission?   (Praise God who is always good.)

Why Finding Your First Client Is The Hardest

Why Finding Your First Client Is The Hardest

Your first client.

It’s going to come easy if it’s your sister-in-law, neighbor or former employee. But that first “you don’t know me” client is going to be the most challenging you ever land.

Why is this?

Think about the first time riding a bike.

The first time you went on a date with someone.

The first time you took calculus.

The first time you had to figure out how to cook a Thanksgiving turkey.

No matter how many books your read or how prepared you thought you were, it was still kind of hard. You made some mistakes. You fell down. You had to erase. You said some things you wish you could take back.

But you did it. You didn’t sit and ponder. In some cases, you had schedules and deadlines forcing you to just do it.

And if you’re reading this, it’s clear you survived.

Getting up the nerve to bid on new projects and talk with prospective new clients for the first time can feel exactly like this.

You Get Over the Fear of the Unknown

“Can I really do this? what if I fail? what if they say no? Or worse, what if they think I’m a crazy lady?”

You Get Experience

Everything gets easier with practice. What do you tell your first time soccer player? Keep practicing! Touch that ball 500 times a day was what one coach shared with my daughter. Pretty soon it feels natural having that ball on your feet. On every part of them actually. Top, bottom, sides, toes.

The first time you start you don’t know what it feels like to have a pushy client…

… a wishy-washy client…

… a client who never returns messages…

… a last-minute Lucy.

You don’t know what it feels like when they push back on price or ask for a service you don’t know or offer and ask for an unrealistic deadline or ask you to propose a plan for them.

Then, Word Gets Out

When you do good work, word gets out. And your next and your next and your next clients come from this reputation and network you are building.

Your first is going to be the hardest, I promise.

So How Do You Get Started?

Stop thinking and start doing. Get over that learning curve quickly.

Research prospects.

BID on jobs.

Write up your services and pricing.

Bid on jobs.

Ask others what they think.

Bid on jobs.

Create something for your portfolio.

Bid on jobs.

Make a deadline for yourself (do this by next Friday. There. I just gave you one!)

Do it in community. Where you can ask for support and feedback (like over in our How She Quits – How She Succeeds Community).

The freight train of your Virtual Professional business starts rolling along faster and faster with each new client you add.

How She Quits – A Mom Biz Series – What is a Copy Writer?

How She Quits – A Mom Biz Series – What is a Copy Writer?

Let’s talk words.

Maybe the techie stuff isn’t your deal. 

It’s okay. I understand. Just because I love it (really love it) doesn’t mean I do not realize that everyone else in the world isn’t getting all jazzed up over funnels, web design and coding.

Seriously, so fun for me.

I digress. 😉

If you LOVED English in college or even just get excited to update your Facebook status every day, maybe Copy Writing is the path for you.

Knowing the right thing to say in a way that gets an audience excited to read is an ART. It is also a skill that SO many techie people need so their talents actually get seen. See how perfect this virtual workplace is?

How She Quits – A Mom Biz Series – What is a Web Designer?

How She Quits – A Mom Biz Series – What is a Web Designer?

Virtual Assistant, not your thing?

Not to worry, I have a slew of career options I am going to explain and share with you because honestly?

The Virtual Workspace is HOT right now. We need people. More importantly, we need QUALIFIED people.

Web Designer 

Web design is a similar business with flexible hours and an even higher top end earning potential.   It goes by various names:   Web Designer, Web Developer, WordPress Administrator (various names…..read closely and use them wisely for the type of work you want to do)

There are 2 obvious paths into this web design virtual work:

1.  If you start as a VA generalist, you will find yourself likely starting to specialize in some areas that in WordPress.

2.  If you are a techie to begin with, maybe doing anything in the data automation, web design, programming kind of space, wordpress was not likely what you worked on but so easy for you to pick up and dive in to help the online small to medium sized buiness world.

Even if the tech thing isn’t your gig right now, consider that these specialized tech skills are more learnable than ever, in high demand and worth a higher dollar per hour rate.

Read on and let me know what you think: could web design be right for you? 

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