From Corporate To Work-From-Home Social Media Manager and Marketer

From Corporate To Work-From-Home Social Media Manager and Marketer

Looking at your baby can bring a rush of emotion.

Love. Warmth. Protection.. and for a lot of us? The desire to never want to leave them with someone else. To never HAVE to put them in daycare.

For Stacey Nachajaski, it was the same way. Today, I chatted with her about what catapulted her career into the virtual workspace and it is pretty simple. She is a mom that wanted to be with her family.

I am so excited to share this story with you today because the simple parts stop right there. 

For most of us, the road to freedom – working for ourselves – is NEVER easy. Stacey and I discuss her success, and just how rocky that path can take to get there. From going with your gut (investing in a $1,000 program without telling her husband!) to deciding to start an in home daycare until she brought on more virtual clients, Stacey HUSTLED. She did the working mom thing that you ALL know so well.

Sit down, pour yourself a coffee, tea, glass of wine, and enjoy – this one is great! 

Our Favorite Moments in the Video:

“The person who is running the business that you want to run is who should be your mentor” – Lori

“That (investing in a high dollar course) was the launchpad for me. It is what got me out of corporate.”  Stacey

“Your mentors change as you business does. You can have several – they can have different specialties.” Stacey

“You can shift your future in so many ways – make the math add up whatever way possible – ie. Watch kids int eh afternoon and do services work in the AM.” Lori

“Do not try to start 1-1 client services and consultant work at the same time – it is too much for your bandwidth – but you can do it soon!” Lori

“If you have 7 ideas, pick one. Pick one you can work on during the weekends or nights.” Stacey

“Your goal is to just find that first client. There are going to times that are working from 9pm-midnight.” Stacey

“The working mom hustle is really, really tough. This is something that can only happen for a few months before real burnout happens.” Lori

Show Links:

How She Quits Course – 6 Weeks to Clients 

Stacey’s Facebook Group: The Content Groove

 

Online Marketing T-Shirt Business

Online Marketing T-Shirt Business

Virtual Job Posting: LoriMercerCTO.com

Contract Job Description:  Online Marketing Tshirt Business

For a small business with a large online audience of 100,000+.

Shopify Store Management:

○ Keep the inventory systems up to date

○ Set the front page, pop ups, message bars, sliders and photos and content for the products to maximize the marketing potential

○ Learn and know the best tips for marketing well within Shopify

○ How to add and merchandise products

○ Ability to evaluate and utilize apps

○ Add-ons for optimizing the customer check out experience and drive higher conversions in sales

○ T-shirt Sales Experience – Understanding of the process of bringing a t-shirt design to market and working with the vendor for the right apparel styles and how to merchandise them well on Shopify and in social media

Facebook Ad General awareness

○ We will enhance this with a FB ad strategist but general understanding of when / where / how to apply FB ads is required

JOB EXPECTATIONS: This is a contract position only. There will be a 1-month contract to test the fit for both you and the organization. This role is expected to take 10 – 12 hours/week.

HOW TO APPLY:

Send a 5 – 10 minute VIDEO introduction including screen share of your Shopify/Tshirt experience.

Tell us how you would update and better market what we already have in place.

Tell us why you believe you are a good fit for the role.

Tell us your expected rate of pay.

Tell us your availability – start date, hours/week availability and what working hours you are available during the week.

Email your Video Application to lori@lorimercercto.com

Top 3 Reasons to Quit Your Corporate Career Right Now

Top 3 Reasons to Quit Your Corporate Career Right Now

Hi, I’m Lori.

And I’m a quitter.

I quit my corporate job after 22 years.

I quit doubting my abilities and being paid too little for my talents.

I quit racing out the door every morning to make that next “urgent” meeting set by someone else while being held captive in our corporate cells.

I quit having to fly around the world at someone else’s demand and instead choosing when and where I want to travel with my family for my business.

I quit scheduling 6 am conference calls to Europe and 9 PM conference calls to Asia because that’s my family time.

I quit worrying about what that new boss is going to do to our project budget and timeline and staffing levels.

I quit the corporate rat race but I still do what I love, with all my professional skills and experiences, on my time, with clients I chose, from the comfort of my home.

These days I’m home every morning for breakfast and I’m here every afternoon when the bus pulls up.

Yes sometimes I work early mornings or late evenings but it’s by my choice.

I truly quit working.   Because what I do now rarely feels like work.

If you’re like me, a busy corporate working mom, you’ve spent time choking back angry words and hot tears in your cubicle for a million and one reasons.

>>>>>>>>>>>>  Let me tell you the truth that no one else is sharing <<<<<<<<<<<<<<<<<<

You were made for more than this.  And there is a better way to be wife, mom and mega-__________ (insert your super talent) for the world.

You see, you are so talented that the smart people in your company want to keep you around.  They’ll stroke you with just the right compliments and just enough flexibility to make the job tolerable.   Of course, they aren’t going to tell you that you are worth more because they don’t want to lose you.

You might be sitting there thinking, “But Lori, that is great for YOU. It won’t be the same for ME. I won’t be as lucky.”

Nope. Nada. Luck has nothing to do with it. It takes brains (you’ve got them), a system (you can learn that) and a new way of thinking outside of the corporate mold (you’ll start going there with this article.)

There are really 3 primary reasons to quit your corporate job now:

#1 Freedom – You make your schedule

Do you dread setting the alarm clock at night? Does the sound of it going off in the morning make you cringe? Does it make you shiver with anger every time you have to take time off for a doctor’s appointment or vacation? If any of things are ringing true for you, then you are craving a life of control – where you are in charge. Running your own business does not mean you do not have the responsibility, it simply means you are one making the decisions. Many times it is MORE work, but it is work you care about.

#2 Family – Your most important priority

Oh moms. This is where my heart and passion lie. I can remember laying awake night after night just devastated that another day would go by where I would miss seeing those sweet cheeks laying next to me. Hearing the baby belly laughs or experience the awkward elementary plays because I had a late meeting. There is no pain like a mother’s hurt, feeling like she is letting her family down (even though we are NOT – know that I do not feel that way… I just know what YOU are feeling. I have been there!). If you have the passion and desire to BE there with your family. Truly there, in and out every single day no matter the good, bad, in between times – there is a path to do so and the options are more available than ever.

#3 Passion – You were made for more than what’s inside those cubicle walls

Now, don’t think for a second I am getting all “woo-woo” on you! My techie side just isn’t made like that, I promise.  BUT – there is something to be said for following what we love. If you are with me reading this, you have something you love, truly love. You have a piece of you that is missing, where your career just isn’t enough. Where your career + family STILL isn’t filling a void that you NEED to feel complete. Honestly, I have spoken to so many mothers who feel BAD about this. Please do not. This is incredible and is one the things that make you such a great mom. Your passion and drive are what will bring you great success.

You likely have some business ideas and maybe you’ve even taken some steps to get started but it feels like everything is stacked against you and it seems that it may be just easier to tough it out in this job.

Don’t be lulled into complacency with the “easy” money.

Your job there is no safer than the entrepreneurial world.  It could be cut tomorrow and “they” are not going to feel bad about that.  “They” care about the company first, people second.

My only regret with leaving my corporate job is that I didn’t do it soon enough.

Don’t believe the lies within those cubicle walls.  There is a way out that doesn’t mean sacrificing your family nor your professional skills.

Take the next step and join our free community or download the guide to 7 Virtual Businesses You Can Start Today.

Director of Marketing for National Non-Profit

Virtual Job Posting: LoriMercerCTO.com

Contract Job Description: Marketing Chief

Our non-profit 24-7 COMMITMENT is in need of a marketer. We believe we are literally leaving money on the table by not marketing our products well enough.

We believe that adding more resources into the marketing of our mission will not just cover the cost of those resources but increase the funding for the organization to be able to deliver more services.

Today this work is performed primarily by Lori Mercer and supported by Jessie, a VA who has been with the organization since the beginning and is a master as Canva graphics, social media scheduling and has a strong feel for the copy that needs to be written for this audience.

This role will define and create the graphics and copy for marketing campaigns in social media, email and on the website.

We’d like to add this resource to be responsible for the following:

MERCHANDISE MARKETING:

What products/designs should we carry?

○ Build on the library of great designs we already have

○ Add new designs where appropriate

○ Work closely with our jewelry producer for new designs in their upcoming line

○ Find t-shirt designs that are working and work with our t-shirt vendor to bring them to market at a price that is profitable

Enhanced marketing of current product lines

○ Enhanced Facebook ads management

○ Define and manage promotions (seasonal, special, monthly member products, etc)

○ Design marketing campaigns for core products such as the Honor & Commitment book and Fire Wife Coloring Journal

MEMBERSHIPS AND PROGRAM MARKETING:

Commitment Weekend

○ Work with Lori for the vision of the content of the program

○ Market this event to fill the seats!

○ Work with the Event Coordinator to market for partners for raffle items, swag bags and other sponsorships ○ Create marketing collateral for the event – signage, etc.

○ (Event Coordinator responsible for all event details. This is only the marketing responsibility.)

Fire Wife Sisterhood Membership

○ Work with Lori and Jessie on vision for monthly member themes and content

○ Create marketing campaigns (email, social and otherwise) to tease, promote and encourage new members each month

○ Get creative in capturing the strong vibe within the Fire Wife Sisterhood community and representing that through our marketing

Tradeshow Marketing

○ Create campaigns to advertise our participation at trade shows and during the event EMAIL MARKETING OWNERSHIP

Enhanced email marketing to meet the needs of all the objectives mentioned above (we are only emailing 1 – 2 times a month right now. 20K on list)

SKILLS NEEDED FOR THIS ROLE:

Graphic Design

○ Utilize Canva and occasionally Photoshop to create graphics for social email campaigns, printed postcards/inserts

Facebook Ad General awareness

○ We will enhance this with a FB ad strategist but general understanding of when / where / how to apply FB ads is required

Marketing Campaign Management

○ Know how to design marketing campaigns and measure results

Facebook Page Management via Hootsuite

○ Our primary admin is responsible for managing the general social content however you will be coordinating with her for the merchandising and event marketing campaigns you design

T-shirt Sales Experience

○ Understanding of the process of bringing a t-shirt design to market and working with the vendor for the right apparel styles and how to merchandise them well on Shopify and in social media

Email Marketing tool experience – Ontraport ideal but not mandatory ○ Understanding of automated drip campaigns

○ Copy writing experience JOB EXPECTATIONS: This is a contract position only. There will be a 1 month contract to test the fit for both you and the organization. This role is expected to take 10 – 20 hours / week.

 

HOW TO APPLY:

  • Send a 5 – 10 minute VIDEO introduction including screen share of your marketing experience.
  • Show us graphics you’ve created and campaigns you’ve managed.
  • Tell us how you would update and better market what we already have in place.
  • Tell us why you believe in this mission and believe you are a good fit for the role.
  • Tell us your expected rate of pay.
  • Tell us your availability – start date, hours/week availability and what working hours you are available during the week.

 

Email your Video Application to lori@lorimercercto.com

Virtual Project Opportunity:  Web App Requirements and Testing Manager

Virtual Project Opportunity: Web App Requirements and Testing Manager

Seeking a person with attention to detail and experience in requirements and testing web based applications.

This will be a contract role and will support up to 2 web app projects at a time.

Requirements of the position:

  • Writing and organizing requirements for a web based app
  • Writing, organizing and executing manual test scripts for a web based app
  • Meeting with the project manager and strategic advisor and development team for regular check ins and updates on the projects
  • Maintaining an open issues list in a tool such as Asana / Trello / Jira

Start Date:  ASAP for a 3 month project assignment

Apply with a video of your qualifications, skills and examples of your work.  Email to lori@lorimercercto.com

 

 

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