Work From Home Business Case Study: For Writers

Work From Home Business Case Study: For Writers

copywriter case study how to turn writing skills into work from home business

Welcome to the How She Quits Show: Turning Your Passion for Writing into a Work From Home Business, Episode 21


Don’t downplay those WordGirl skills. It’s a true talent to clearly, cleverly and concisely write in a compelling way. (Did you like that sentence? Good! I like to think I’ve picked up some of my own WordGirl skills along the way!)  In this episode, I will show you a case study and business plan for how to take those writing skills into a successful work from home business.



Highlights from the Show:

1:40 What does good writing look like?

3:40 A Profile of a Word Girl

5:00 Beginner and Advanced Skillsets for Freelance Writing Work – Don’t forget, you can grow from a beginner into the advanced skills!

8:42 The process for building your writing business

Process to build a virtual work from home business slide

9:13 Tasks you can get paid for as a Word Girl

tasks a copywriter does

9:50 Profiles of clients are looking for this skillset

  • Big Time Bloggers
  • ECommerce Business
  • Entrepreneurs who are growing Online Business or Launching Courses
  • Writing Clearinghouse

12:48 Example results to work toward – The process for potential business growth of $150 to $5k+ per month

You likely still have questions about launching a work from home business like…

Where can I find those projects/clients?

Are my skills really good enough for this?

I know some of the things you talked about, but not all. How do I learn?

Do I need a website? How should I charge?

Can I do this on my own?

“Yes…we can do it on our own…I tried…and 2 1/2 years later still struggling because I didn’t have the proper foundation set in place. From participating in your courses (even after I had an established business) you offer a much shorter learning curve. Kind of like…we can all learn to drive on our own, but driver’s ed or a driver instructor sure help guide us!” – Kim Vander Poel, How She Quits Participant

Start Here with my FREE Resources:

Want to move faster?

If you’re ready to quit that job or start earning fast check out my Virtual Professional Starter Kit.

Included in Starter Kit:

  • Instructional Guide with all the steps for whatever phase of Vir Pro Business you are in
  • Printable worksheets and templates, including Scope of Work template and a high performing Portfolio for getting started
  • 90 Minute Workshop to design the right VirPro business for YOU
  • 30+ video lessons teaching you specific steps to start and grow your business
  • Fast Classes Learn and learn quickly the highest dollar virtual work skills.

 Starter Kit Box

Case Study: Turn Your Admin Skills into a Work-from-Home Business

Case Study: Turn Your Admin Skills into a Work-from-Home Business

Can you admin your way out of any jam?  This episode is for you!

So maybe you’re not the creative type but you are the get-er-done girl. No detail goes unfinished. You can admin your way out of any jam.

This episode will show you a case study and business plan for someone with your admin skills who wants to work from home.

Admin skills are by far the most common skillset that people mention when they tell me they want to work from home.  And for good reason….there’s a lot of admin work out there!   This world doesn’t go round without a solid team of admins.

The best news ever is that more and more of it can be done from home and not chained to a corporate office.

Some highlights from this show:

But how will I learn these skills?  Try our fast class for rapid skill development or the Verified Virtual Professional Training Center.

The profile?  You’ve met her.  Or you ARE her.  But don’t be a perfectionist.  Rita Reliable is pretend and we all know that no working mom is THAT perfect.  This list gives you an idea of the kind of traits a high quality virtual admin has.

Check out these lists of beginner and advanced skills…..and know that the time frame to move up to advanced can be as short as a few months for someone dedicating 20 – 30 hours a week to the work.

Wondering who hires these kind of virtual admins?  Look no further than your backyard.   3 more examples are shared in the episode – online coach, established online business and growing online marketing based business.


Are you ready for the next step?   But still have questions like….

Where can I find those projects / clients?

Are my skills really good enough for this?

I know some of that but not all, how can I learn?

Do I need a website? How do I charge?

It’s time for Virtual Work Mentoring.

A personalized experience to help you define and grow your Virtual Professional business.

Still trying to learn the virtual skills?  Check out Verified Virtual Professional Training Center.

My conclusion this episode.…there is a lack of high quality Virtual Admins in the workforce.  The best ones are always booked.  So if it feels like you’re late to the market, you definitely aren’t.  And I’d love to show you how to position those high quality skills in the right places.


Legitimate Work-From-Home Opportunities

Mom working from home with kids at table

The Work-From-Home Jobs Moms Want

Looking to make an extra $1000, or $10k even, at a work-from-home job?

Are you a stay at home mom tired of pinching pennies?

Are you stuck in the day job and spending most of your paycheck on childcare and most of your time in the commute?

Do you need more flexibility for your family?

On this week’s episode of the How She Quits Show we’ll take a realistic look at ways you can make legitimate money and still work from home.

We’re not talking direct sales or cash back apps. These are real jobs and businesses that you can work from home allowing you to maintain the flexibility you need as a mom.

How She Quits – Episode 18: 

Episode 18, Legitimate Work-From-Home Opportunities, Show Notes:

  • 6:54 The 3 types of Work-from-Home Opportunities in a nutshell
  • 13:40 Definition & examples of Freelance ‘Virtual Work’
  • 18:10 Opportunity Mapper – Match your ideal level of business with the best work opportunities for you.
    Get my Master List of Recommended Work-from-Home Opportunities Here
  • 23:00 What about blogging?
  • 25:00 What is a Virtual Assistant? – What do you do? Who do you work for?
  • 30:35 Money Map Exercise for the beginning Virtual Professional
  • 31:52 Virtual Professional Freelancer Path – Next steps you should take

How Do I Get Started Working From Home?

The path to work-from-home independence can take different forms depending on your season of life or goals you’re trying to meet. If you’re feeling confused about the choices and what to find out what may be a good fit for you, Take this Quiz

Sign up HERE to get my Master List of Recommended, Legit, Flexible, Meaningful and Mom-Friendly Work-from-Home Opportunities and weekly updates with the best job postings my team can find.

Working as a Freelance Virtual Professional is the fastest way to income, with the most opportunity as the market (and high speed internet) grows to accept remote workers and defining your specialty will allow you to climb the industry maturity curve faster and better than generalist Virtual Assistant’s.

I created the Virtual Professaional Starter Kit as a shortcut to everything you need to start your Freelance Virtual Professional business from scratch. From the skills clients are looking for to what you need in a contract, this combo can springboard you into successfully having the flexibility of working from home. 

Testimonial Image and Quote about Lori mentoring program

Mom Biz Case Study: Turn Your Creative Media Skills into a Work-from-Home Business

How She Quits Show: Episode 19: Turn Creative Talents into a Work-From-Home Business

  • Do you love to make fun graphics and share them on social?
  • Are your friends in love with your Instagram feed style?

These skills can be turned into a freelance social media business you can do from home!

Whether you are new to this or have been working as a social media manager for some time and you’re looking for that next level in your business, this episode is for you.

I walk through a step-by-step case study for taking your creative social media talents and turning them into freelance income from home.

Show Highlights:

“Creative Talent will NEVER be out of work!”   

Yes.  If you have an “eye for design” and are responsive and can understand the brand of a client easily, you will never lack for freelance work.

Exactly what does a freelancer in this creative social media space do?

You may be creative, but simply don’t know all the tools.  Here’s what a beginner and advanced skillset looks like in this space:

Don’t know all these tools?

It’s all learn-able.  But creative talent typically isn’t.  So take those creative skills and trust the process of experience and practice projects as you learn tools like Canva or Hootsuite along the way.  Check out our Fast Class for Rapid Skill Learning here.

Only 2 Steps Are Required to Build This Business:


And the results…..

Not bad for flexible, quick to start work-from-home projects!

But exactly who are you working for?  I give more examples in the video but here’s a great one:

Ready to get started? Your next questions may be:

  • Where can I find those projects/clients?
  • Are my skills really good enough for this?
  • I know some of that but not all, how can I learn?
  • Do I need a website? How do I charge?

You can start looking at our free resources for finding virtual work here and our master list of legit work-from-home work options for moms here.

If you are interested in going faster and would like a step-by-step guide on how to launch a work-from-home business with your creative talents, I created that for mommas just like you!  I have complied all I know into an easy self-guided tool for taking your business idea to reality in my Starter-Kit.  


You can go EVEN faster with personalized mentoring and accountability that helps you:

  • Quickly identify your special talents that are desired in this freelance space

  • Design your freelance profile to stand out

  • Package and price your way to profit and flexibility

  • Land specific clients and projects that are the best fit for you

  • Stay motivated within a community of freelancer moms like you

You could have your freelance business up and running in just a few weeks with personalized mentoring.

Learn how here.

{I’d love to walk this journey with you and help you sidestep the landmines along the way.}

Still worried about not having the skills? Check out Verified Virtual Professional Training Center here.

Thanks for stopping by.  You clearly have a fire burning inside you and a need for change if you stopped by here today 🙂

Part 3: 3 Ways to the Fastest Path to Income Virtually From Home

Part 3: 3 Ways to the Fastest Path to Income Virtually From Home

Welcome to the How She Quits Show – Episode 17

Today is Part 2 of a 3 part series on the How She Quits show…… we’re going to go rapidly through the most important advice for any mom running an online business today.

Part 1 Covered 3 ways to grow your 1-on-1 services business immediately. Watch Here
Part 2 Discusses moving to packaged services and 1-to-Many offerings (such as online courses or memberships). Watch Here

Now that you’ve learned what’s involved in starting your own online course or membership program it’s time to talk about scaling it up.

This episode will show you what it takes to grow the revenue and profitability of your 1-to-Many program. If you are a Virtual Professional, this is also good information to have for your clients.

Show Notes

In this episode: 

  • Why Online Courses and Memberships are an entirely different business than 1-on-1 services.
  • My Automated Online Business Framework I use with my personal 1-on-1 clients
  • The money map for Online Businesses
  • What you aren’t being told about selling Online Courses.
  • Top Tips for your Opt-In, Traffic Drivers, Ongoing Nurturing and Sales Offer

The Key Components

In Lesson 2 of this series I shared “all you need” to sell an online program. Let’s review:

  1. Program name and logo
  2. Sales Page and a way to collect payments online
  3. Email list to market to
  4. Social Channel to market to
  5. Website/Tool to deliver the program itself (ex. membership area)

Those are the tangible things you need in place, but what’s really going to drive your sales is People. The right people. Looking at your sales page and wanting to buy your product.

You’ve created a great online product that people should want to buy! But the science, math and strategy to get them to do that is not as simple as it sounds.

The Money Map

Online courses range from a $17 video series on bible journaling to a $3000 training on how to build your coaching business. And the marketing tactics to build each are a bit different.

You need to know your numbers when you’re building your business.
Remember: Higher Conversions + Lower Cost per Lead = Winning!

What you aren’t being told about selling Online Courses

  • Many dollars are poured into testing the right offers in advance of a launch
    (Then the ad dollars are poured in, or the JV partnerships are forged, to increase traffic volume)
  • Launching / Promotions are a high dollar skillset. Don’t expect to understand this immediately.

Dialing in the perfect SEO, perfect ad, perfect offer is the key to success of the big launches that inspire you
Even those with large audiences sometimes fail here

Top Tips

Your Sales Offer
It is pragmatic to look at this first. Begin with the end in mind, as they say.
Determine, what are you going to sell and to whom.

Traffic Drivers
Go where the right audience is.
Pick 1 main channel plus a second if you can handle the time.
Paying for traffic brings faster results.
Partnering / Guesting can be the difference maker.

What is your free offer?
Listen to the words of your audience, then use these exact words in your marketing.
Give them a quick win that leaves them wanting the full solution.
Test, test, test!
Decide if you want evergreen or a launch mode.
Leads can come from many different needs to the same offer.

Ongoing Nurturing
Email marketing is harder, but not dead. Email is noisy right now, but there are other ways to nurture your audience.
Continue to give in the email sequence to show value.
Regularly clear and freshen your email list.
Know what your audience’s email habits / tolerance is.
Also use FB retargeting to get back in front of them.

Now you Test!
Is the freebie appealing? Is the offer what they want? How do we know?
Referencing back to the Automated Online Business Framework will help you to understand where along the process adjustments need to be made.


Scaling and Growing an Online Course / Membership is an art of its own that takes time to learn and refine.

(I can sound like a dream crusher when sharing how to do this, but,  I prefer to set you up for realistic expectations instead of selling my own course to make it look unrealistically simple and give you heartbreak.)

If you believe in your course,
have the perseverence for the journey,
And can wait for profitability…..
Follow your calling and build that course!

If you want my help, I encourage you to join the How She Quits Collective. This is a community of women who are growing their 1-on-1 services business or building an online course or membership and is the place where I offer support through weekly office hours and group calls to answer the wide range of questions that come up as you’re growing your online business.

The Work From Home Summer

The Work From Home Summer

Have you researched work from home options and come up unimpressed or confused?

Let me simplify: It’s not MLM or direct sales. You can use skills you already have. I’m going to show you how to build your mom-life-friendly professional work from home business this summer!

What you are missing is this:

  1. Where are these jobs?
  2. What are my marketable skills and how do I present them?
  3. What about all those “scary business steps”? (Hint: There aren’t any. This is really simple.)

The start of summer is a classic time for the work-from-home dream to beat incessantly in our head.
School ends and the nice weather begins and we want more fun in the sun. More family time. No more stuffy air conditioned office.

Or perhaps we’ve been a SAHM and want that extra cash for a nice vacation, or to just get back into the workforce a bit and use that part of your brain that’s been momentarily interrupted with motherhood.

This show is a Memorial Day Special. Inspired because the first day of summer was the hardest day of the year when I was working in corporate. Let’s boost your end of the 3 day weekend spirit with a plan and a path to move into work-from-home life.

Show Notes:

In this Episode:

  • The fastest path to work from home
  • Defining virtual work
  • How to set real life goals for your business
  • Next steps to get you started working from home this summer

All the Ways to Work From Home

Have you tried any of these? Starting a blog, Direct Sales/MLM, opening an online store, freelance, consulting…the list goes on and on. Different paths will yield different results and there is one road to work from home that is faster, simpler and more profitable than the others.

Here it is in a nutshell:

You say, “I do______, for $_____”. And someone else says ” OK, do you prefer check or Paypal?”

This type of work goes by different names, Freelance, Consulting, Client Services Work or Virtual Assistant/VA. That’s because this is an evolving market that lacks some definition, but that also means there’s a ton of opportunity and potential!

Let’s Define Virtual Work

  • Selling your services to small and medium (and sometimes large) sized businesses
  • Solo or with a small team
  • Working from home
  • Being paid hourly or by the package
  • Receiving a “1099” or simply invoicing as a small business
  • Using professional skills – Graphic Design, Video Editing, Copy Writing, VA, etc.

Freelance work is the most flexible for working moms. It is capable of yielding high income potentials especially as you hone your craft to command top pay. You also have the ability to pick and choose the projects you want based on a variety of factors such as time commitment, areas of strength and even client personality.

There is a ton of work out there, and if you’re able to prove yourself as a candidate who shows up and works professionally, you can easily become solidly booked as this can be a trait that goes undeveloped by some in the industry.

Math Is Not Emotional

You should make your business plan with targets based on math. Then determine what that looks like in your families life.

Start by asking yourself these questions:

  1. How many clients do you think you can handle per month?
  2. What would you like your hourly rate to be?
  3. How many hours do you want to work each month?

Run these numbers based on conservative and stretch goals. Now you know “what” you want to accomplish, next plan the “how” with these goals in mind.

You’re All In! But…

  • Where are these jobs?
  • What are my marketable skills and how do I present them?
  • What about all those scary business steps? Hint: there aren’t any, this is really simple.

The first thing you should do is head to This is where you can get our weekly emails with hot job opportunities our team is finds available each week.

Still trying to figure out what is the right path for YOUR work-from-home success? Take this short Quiz to access your skills and situation for suggestions to legit, professional, sustainable work that fits you.

Key Take-Aways

  • Start with one-on-one client-services work that relates to your past experiences – There’s so much work out there!
  • Study the market to find the hottest skills that match your gifts – Check out this blog post on “Hottest Skills you need to increase your rates
  • Get a mentor- Can I be your super affordable, personal mentor?
    • Simply show up. If you are watching this and aligning with the message then YOU ALREADY GET IT.
    • Sadly, many online freelancers do poor quality work and are unresponsive. There is room to PROFESSIONALIZE THIS INDUSTRY!

Ready to Work From Home?

I hope this episode has you fired up. The opportunities are out there for you to work from home and you likely have questions as to the specifics of your personal situation or logistics to get you started. You need to keep this momentum in order to make meaningful steps toward your goals. Here are some next options to keep you going.

Virtual Work Mentoring

This course will teach you, at your own pace, everything you need to know to find your perfect clients, price, package and pitch your professional services.