3 best tips for what the Virtual Professional market will look like in 2019

3 best tips for what the Virtual Professional market will look like in 2019

The fastest way to build your own business is STILL services.   If you look closely at the the behind the scenes footage of even the biggest online businesses,  you’ll notice they bring a large percentage of their income from 1-on-1 coaching / mentoring or services.

Because the business model is so simple.

“What do you charge to do ______?”
“I charge $____/ hour.  Here’s my paypal link. I can start Thursday and it will be ready in 10 days.”

To get started, you answer these 3 questions…..

What service do I offer?
What should I charge?
Where do I find these clients?

As you approach a new year, I want to share my 3 best tips for what the Virtual Professional market will look like in 2019.

Follow these suggestions and your freelance / client-services work will flourish this year.

1.  Professionalism matters more and more
In November, I interviewed for a contract client that specifically sought out someone with a corporate background.

Their experience so far in working with other online freelancers was lacking of depth in knowledge, lacking in professionalism (just show up on time and communicate people!) and full of empty promises.

For this client, someone with a corporate background at least had a proven track record of experience and accountability. Now, if you don’t have a corporate background, don’t panic.  

The key here is to see what they were looking for:
– Show up on time.
– Do what you said you would do.

– Keep it professional.

Yes a lot of us are juggling kids but don’t waste time on a client call venting about why you were running late due to the slow dentist appointment.  

Your #1 job is to get work done for them, no matter how you juggle it.

2. Efficiency Expectations Continue to Escalate
And for good reason.  The content marketing machine is well oiled and the best brands are churning out top notch material across multiple platforms daily.

If you are in the space of working with content of any kind – blogs, articles, video, podcasts, social media – you have to be efficient.

One criteria I rate now when working with a new VA is how quickly they turn over work and how many “touches” with me did it take.

Example:  I assign something on Tuesday.  Want it by Friday. Have they opened it, reviewed it and asked short efficient questions within a day or so of the assignment?   Have they completed the work without reaching out to me multiple times for links, questions, decisions?

Working faster is GOOD for your business.

The more you get done, the more you can bill and the more space it opens up for work coming your way.

So GET AFTER IT!!

3.  In Person Connections are More Important Than Ever
It’s true I’ve grown many, many connections online over the years.  But the relationships that propelled my business the furthest, were also in person connections.

  • You meet online but then attend a conference or local meet up together.
  • You meet online but then join a mastermind together and connect over zoom weekly for 10 weeks.
  • You meet locally and bring their business into the online space.

So stop hiding behind your computer, typed messages or another instagram post announcing you have space for clients. Get on the phone.  Set up a Zoom video meeting.  And decide which conferences you’re going to attend in person this year.

So what does my 2019 Virtual Professional Business look like?

Single. Income.

That’s right.  More on that in part 2 of this email.

I did not exactly retire my husband but in 2019 I am caring for myself and 4 kids on only my Virtual Professional income.

🙌😬👊👩🏻‍💻🏃🏻‍♀️🎉

There are not even enough emojis to do this justice. I’ll share these new developments and how to scale 1-on-1 services (without becoming a worn out, exhausted content engine) in part 2.

Until then, level up the professional in your virtual business!

PS – There’s a secret flash sale on my best trainings from 2018.  Click here to grab it. Only for those who read far enough to grab it.   You’re the ones who are going to crush it in your VA / Virtual Professional business this year!  

Legitimate Work-From-Home Opportunities

Mom working from home with kids at table

The Work-From-Home Jobs Moms Want

Looking to make an extra $1000, or $10k even, at a work-from-home job?

Are you a stay at home mom tired of pinching pennies?

Are you stuck in the day job and spending most of your paycheck on childcare and most of your time in the commute?

Do you need more flexibility for your family?

On this week’s episode of the How She Quits Show we’ll take a realistic look at ways you can make legitimate money and still work from home.

We’re not talking direct sales or cash back apps. These are real jobs and businesses that you can work from home allowing you to maintain the flexibility you need as a mom.

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How She Quits – Episode 18: 

Episode 18, Legitimate Work-From-Home Opportunities, Show Notes:

  • 6:54 The 3 types of Work-from-Home Opportunities in a nutshell
  • 13:40 Definition & examples of Freelance ‘Virtual Work’
  • 18:10 Opportunity Mapper – Match your ideal level of business with the best work opportunities for you.
    Get my Master List of Recommended Work-from-Home Opportunities Here
  • 23:00 What about blogging?
  • 25:00 What is a Virtual Assistant? – What do you do? Who do you work for?
  • 30:35 Money Map Exercise for the beginning Virtual Professional
  • 31:52 Virtual Professional Freelancer Path – Next steps you should take

How Do I Get Started Working From Home?

The path to work-from-home independence can take different forms depending on your season of life or goals you’re trying to meet. If you’re feeling confused about the choices and what to find out what may be a good fit for you, Take this Quiz

Sign up HERE to get my Master List of Recommended, Legit, Flexible, Meaningful and Mom-Friendly Work-from-Home Opportunities and weekly updates with the best job postings my team can find.

Working as a Freelance Virtual Professional is the fastest way to income, with the most opportunity as the market (and high speed internet) grows to accept remote workers and defining your specialty will allow you to climb the industry maturity curve faster and better than generalist Virtual Assistant’s.

I created the Virtual Professaional Starter Kit as a shortcut to everything you need to start your Freelance Virtual Professional business from scratch. From the skills clients are looking for to what you need in a contract, this combo can springboard you into successfully having the flexibility of working from home. 

Testimonial Image and Quote about Lori mentoring program
Quiz Opt-ins:  Because Your Prospect Always Wants To Know

Quiz Opt-ins: Because Your Prospect Always Wants To Know

Email opt-ins.  It’s a core component of the online marketing business.  But our audience is easily distracted.  How can you hold their attention and give them a real time result?

Tell them what they most want to know!

And make it a specialized answer to their situation.  Because, we all think we are a little special and unique.

This is where a quiz opt-in comes into play.  With a quiz opt-in you ask a very compelling question, such as this one I am asking of moms who want to work-from-home.  And after a sequence of questions with logic behind it, you give them a calculated result based on their answers.

I know this market has clicked around to a countless websites looking for that answer.   But what’s right for ME to work from home?   This quiz walks through key criteria that help me know which is the best recommended path for this mom based on their skillset, their income goals and their available time (and some other secret ingredients I find help me discern best when I’m having a face to face conversation.)

Dare I say this is almost as effective as a face to face convo to get them the right resources if you quiz is designed properly?

Now, some businesses have used this quiz builders to make very viral posts on their facebook pages.  Do you remember “Which Disney Princess are you?”   Right.  You know you clicked on that bad boy in a moment of boredom / mindless curiosity.   See how attractive a quiz can be?

I’ve been wanting to build a quiz for awhile but hesitated because of the complexity behind it using just my website and email automation system (and I’m a software engineer by schooling!).   When I had a chance to try this tool by Interact, it was a no-brainer.  And this entire quiz (which is more complicated than I think most would try on a first attempt) took me only 90 minutes to create.

Here are some behind the scenes of what the builder looks like:

QUIZ EDITOR & QUESTION SETUP:

Super easy to configure this step including photos for each question if you’d like (and I recommend….more emotional connection to keep the quiz taker clicking thru)

 

BRANCHING LOGIC EDITOR

Whoa nelly!  That’s crazy Lori!  Yep, a little techy here but you can hire a nerdgirl like me because this doesn’t scare me and it took about 1 / 1000th the amount of time other quiz builder logic would have.

 

RESULTS REPORTING

I was super impressed with the level of detail here.  and too often we get excited building something and forget to look close enough at the math of what’s working and not working.  (or we don’t build in the right links to track it appropriately).  This is done for you.  Nicely at that.

Notice I’ve barely sent any traffic to this quiz funnel yet but because I can see in great detail what these prospects answered, when I personally reached out to them, I had way better conversations and could be more helpful than ever.

EMBEDDING AND SHARING

All-the-options.  This thing has some legs on it.  Because if you build a good quiz, you want it to show up everywhere.

 

 

My View On The Benefits of This tool:

  • The most affordable quiz builder on the market
  • Easy integration to my email automation solution (in this case Ontraport) including tags and directing a contact to a specific sequence
  • The branding component allowed me to make this match my brand with just a few clicks
  • Built in stock photos saved much time pulling from other sites
  • Highly flexible in the logic area in quizzes “if / then” kinds of logic

Challenges I Found With this Tool:

  • Mapping out the path through your quiz can get way crazy in that builder if you have a number of different results and variables
    • SOLUTION:  Keep it simpler.  Your audience will handle that better as well.
  • It’s another monthly tool investment.  But…with the right strategy one that totally pays off.

My Recommendation

The right quiz design can help you convert higher quality leads and the tool more than pays for itself.  So know your market, and ask the question they most want answered, then get that quiz in front of enough people and it has more than paid for itself.

Are you one of my clients?

Let’s talk about where quiz opt-ins fit into your strategy on our next call.   If you want to test drive the Interact Quiz Builder, click here.

Do you want a free email marketing strategy session?

Become a new Ontraport user with my partner link, and a new Interact user, with this partner link, and we can design out your first quiz funnel, with full integration to Ontraport in 1 hour. I’m a huge fan of Ontraport due to it’s all-in-one feature set and ability to grow with your business.  From landing pages, to online sales, to email automation and even affiliate systems, it has it all.  Coupled with this easy to use quiz builder….your toolset is nearly complete. (Learn more about my favorite online marketing tools here.)

Are you a Virtual Professional who wants to learn this for your clients?

Join us in the How She Quits Collective where we cover all the latest and greatest online marketing topics and, how to be the best Virtual Professionals on the market.  You’ll want to test drive Interact for yourself, with this partner link please.
Short Time Offer – The Complete Simple Online Business Program for Busy Moms

Short Time Offer – The Complete Simple Online Business Program for Busy Moms

B-School Registration is Open Only Through March 1

As an alumni and partner who believes in the value of the program, I want to extend you a special offer.

For those who register for B-School with me, you have 2 BONUS options depending on your business needs.

  • 6 Months Access to How She Quits Collective Membership Community
    • Including our library of online marketing resources – offer design, naming, funnel design and more
  • Three 1 hour 1-on-1 Coaching Calls
    • March, April and June to carry you through B-School
  • Design of your high-converting freebie offer opt-in (copy, graphics and freebie naming and content outline)*
    • *If you need implementation help, we’ll offer discounted implementation hours too
  • 6 Months Access to How She Quits Collective Membership Community
    • yes, including our resource library
  • 6 Weeks To Clients VIP Edition (our premier course for becoming and growing your Virtual Professional busines)
    • Includes your own Professional Website + Hosting
    • 1-on-1 strategy calls
    • Complete Course Access
  • Verified Virtual Professional Training Center

Is B-School for me?

Are you seeking a structured, proven system to rapidly learn good online marketing AND business strategy?  Then yes.   B-School teaches high quality lessons in an efficient, easy to learn format.

It is for:   anyone wanting to run an online business – coaching, consulting, blogging (we’ll make a business out of it for you!), online courses, memberships and any service based work such as – virtual professsional services, web design, VA, copywriters, graphic designers, social media managers, book keepers, etc.

Are Lori’s bonuses for me?

I offered 2 bonus options, depending on your type of business.   My philosophy comes from 20+ years of business strategy and over 10 years in the online marketing space working with big and just starting baby brands.   If you have questions about that, just ask.

If you want to start or grow your VA or Virtual Professional business, the 6 Weeks To Clients track is perfect for you (and includes a website – hello!)

If you want to move into online course / info product or other coaching options, then our new How She Quits Collective PLUS my 1-on-1 coaching including a funnel design, is the right bonus for you.

Can I do B-School at a later time?

It’s only open once a year.  Which is right now.  I’m not into pressuring people into doing anything.  It has to be the right timing.  But honestly, March – April is a GREAT time to dive in. While the new year is fresh, goals are still in eye sight, and summer hasn’t side-swiped all your free time.

Is the price worth it?

Loaded question right?  This is a $1999 program.  Not the cheap by any means.  And a scary number to commit to for many!   This is one reason I offer my bonuses like I do.  It basically makes it a 2-for-1, a BOGO, an unbeatable offer to get my programs as well as the amazing B-School.

If I didn’t believe in the ROI (return on investment) of this program, I would not be a partner (there are currently only 2 things I respect enough to be a partner for.  B-School and 90 Day Year.  Both game changers in my business.)

At the end of the day, math is not emotional.   Can you show the math that will pay back the value of this course?   For me, it paid back immediately as I opened a new membership program that raised $5000.  In other years, I’ve invested in programs that brought me 2 new clients, worth $2000 each initially and more over time.    What does your math look like?    If it’s not clear, then consider this a training investment.   A place where you will get highly valuable strategic guidance to save time and money as you design your business.

How much time does this take?

While you can pace yourself, I recommend trying to stay within a week or two of the program schedule to get the most out of it.  Calls are recorded so you can always go back and listen.  With 2 hours a week, you can really get a lot out of this program.  With more, you can get more.

Want to hear more?  Here’s my story of how B-School helped me quit my corporate job (including my intervew with Marie Forleo herself.)

Or you can grab some time on my calendar to talk more.

 

Start Here:  A Technology Roadmap for Entrepreneurs

Start Here: A Technology Roadmap for Entrepreneurs

Choosing the right technology and getting it implemented.

It’s overwhelming!

So let’s not kid ourselves.  You’re doing hard things often when you make technology choices.

But you’re an entrepreneur which means you’re smarter than the average bear and understand how to make trade off decisions.  Which is ultimately what choosing and implementing a technology comes down to.

When you feel like you’ve finally got all your systems in place, don’t get comfortable.  Something will change or a bright shiny object will tempt you.  And for good reason because technology is a game changer for entrepreneurs today.

We’ve never lived in a time with access to better, faster tools for someone to start their own business.

Marketing Technology Landscape

In 1995, I graduated from The Ohio State University with a Computer Engineering degree and the only reason I had an email address was because I was an engineering student!  My senior project was to convince the Columbus Zoo they needed a website and design it for them.  Crazy!

In the early 2000’s, it still took a really techie person to make you a website.   But now almost anyone can whip out a website in an hour.

I say this not to date myself but to give you perspective as to the power of technology that’s in your hands.

But where to begin?   There are so many choices!  I give you permission to be overwhelmed.   The technology market for entrepreneurs is a hot mess!

Why technology feels overwhelming image

So now we know what we’re dealing with, we start with goals.

It’s never about the technology tool.

Did you read this?   Don’t let the tool selection lead any decision.   It’s first about your business goals and needs.  

Here’s a simple framework so you can see exactly what tech tools you need to have in place:

 

Now that we understand we are working from goals, let’s look at a tiered roadmap for various stages of your entrepreneurial venture:

 

Now, clearly this is a bigger discussion than one blog post can handle (even an epic blog post which I personally find overwhelming.)   You really need some “thinking and processing” time.

Here are some quick hints for now. To keep things short, this is the “I’m going to trust you on this” list without the heavy explanations:

  • Always choose WordPress (over Wix, Squarespace, etc).
  • Divi is hands down my favorite WordPress theme that will take you for MILES – landing page design, membership site pages and more.
  • Ontraport is your best all-in-one solution for Email Marketing + Sales pages + Membership management and even fulfillments, SMS messaging, postcard sending and more.   All-in-one.  That’s the key.  No integrations AKA breakage points.

So this barely covers the tip of the iceberg BUT you aren’t in the business of being a tech expert.  All you need to know is how to frame up a good tech decision for you.

All my favorite tools are listed here.

For more on that decision making, I invite you to listen to my Technology Roadmap for Entrepreneurs video as a next step.

STatr Here Button and image for Technology roadmap

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Top 7 Products & Services to Sell in Your Business to Quit Your Day Job ASAP

Top 7 Products & Services to Sell in Your Business to Quit Your Day Job ASAP

Every day I am asked what is the quickest way to get out of a corporate career that I hate. It is a question that I love and hate to answer. I hate to know so many women are suffering at jobs that leave them unhappy and unfilled but I love sharing my true passion – how to leave the golden handcuffs and show the way to creating a life that works for you. There is nothing more freeing and exciting that becoming your own boss.  While there are 7 main ways I listed here to create income as your own boss…I do have a favorite and top reccomendation.  Just skip down to number 7 for that answer!

 

Info Products

Does this take a lot of work? Yes – and while you might not see it – typically the money is made on lower dollar items. What most people are not telling you is that only a few are rising to the top! What I mean is – you need a HUGE mailing list and a big following to make money here.

For example:  If you want to make $50,000 with a $100 product you will need to sell 500 of your item. Doesn’t seem bad right? Let’s break it down a little more. With a 10% conversion (with is pretty high!) you will need to have to be in front of 10,000, consistently. This is without any advertising costs, team members, anything. Whew. It’s a big undertaking right out of the gate.

A Book

So many women in corporate want to write a book. I have done this. Let’s think of it this way – a book for you is a great BUSINESS card.  Typically a book’s money isn’t made from sales, it is actually the tour, the speaking engagements, and everything that comes with it. I hear from corporate women all day long that you are interested in doing this.  That you want to write a book about your knowledge and experience – I get it! I was right there with you. Just know that isn’t going to be your path to replacing income. It is a great path to getting your name out there so people connect quickly.

Speaking Engagements

Do you love getting out in public and wowing a crowd? There is great money in this if you are good at it! If you like PR, love getting out in the public eye, and are really good at it, you can pull in tens of thousands of dollars doing this. Just know you will have to hustle to build your platform and be known in this field.

Affiliate Marketing

Selling someone’s products. There is great money in this. You can sell, recommend, and make money through someone else products by various streams of media. Do I recommend it as your only source of income (or even the way you leave corporate)? No – I don’t.

Advertising Space

This used to be this big game a few years ago. Is it the same now? Not so much – things have shifted now. It is hard to get into but that does not mean you cannot jump in if you are ready to work and realize you are in for the long haul. Are you a connector? Are you good at sponsorships and know how to work those deals? This might be right for you. Is this the fastest route? Not likely.

Physical Products

Maybe the most fun! (I am bias – Love our Firefighter Wife Line!) Amazon and Shopify are amazing platforms that are easy to work with and just about anyone can set up, create, and start selling within 24 hours. How incredible is that? Does that mean you will make enough money to leave your job in 24 hours? No – but you can begin the process. You need more capital here – this is a long process and one that should be fueled with passion. You will be surrounded by your product!

Service Business

My number one recommendation! This can be anything from a Virtual Assistant, Web Designer, Bookkeeper, etc. There are so many options and skills that are needed throughout the world. A client service-based business is where you can take your skills from the corporate world and shift them into a marketable offer that allows you to work virtually! CHeck out my 7 Businesses download below for specific virtual businesses that you can start this week!

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Be Your Own Boss:

Which idea is going to take you from your day job to your flexible, work from home career?  If you just need the nuts and bolts to start your virtual business, my Starter Kit was designed just for you.

 

You know yourself best. If you need more hands-on help than any tool kit/online course can offer or maybe you have started something but it just not growing the way you need it to…

I have mentored many women through the process and I would love to help you too!  I will coach, train, and push you to design your best and more profitable virtual business with my Virtual Mentoring Program.  Get to know me and learn more about my mentoring program below: