lori mercer

Putting the ‘professional’ in the virtual workforce.

lori mercer

Putting the ‘professional’ in the virtual workforce.

Hire Our Team To Manage and Grow Your Online Business

Online Business Strategy, Marketing and Implementation

  • Online Course and membership launches and management
  • Email funnels and Sales pages
  • WordPress websites
  • Strategic business planning and guidance

Tech doesn’t scare us, but it all starts with a good strategy and creative marketing.

Become a Virtual Professional!

“I want to work from home on meaningful projects like you do.”

Great! There’s never been a better time! Pick your next step:

  • Help Me Quit My Job!
  • I’m just starting!  Train Me To Become a Virtual Assistant
  • I know what I want to do but I need clients.
  • I’m running a virtual client-service business but it’s running me ragged.  Help me find the right clients consistently.

As featured in Marie Forleo’s B-School

Hey there!

I’m Lori Mercer, CTO.

That stands for Creative Technology Optimist.

I share simple solutions to your technology and creative challenges for your business.

But first comes mission, strategy and a business model that changes lives.


Tools to Grow Your VA or Virtual Professional Business. Learn what you need to know to build a profitable work from home business.

These classes are for busy women like you who are building or running a VA or Client Service Business, and have limited time/budget, want more revenue and higher profit, and want to reinforce their confidence.  

Community Testimonials

Laisha Dailey

Lori is a trusted advisor and someone I consider as part of my “inner circle” to help guide me in the process of building my own virtual business. Lori has:

  1. Opened my eyes to the world of virtual work opportunities leveraging my professional skills.
  2. Equipped me with resources that help provide momentum and quick wins to build my business, while also establishing simple, scalable processes for the long term.
  3. Spoken “truth in love” every step of the way!Her desire is to help professional women like you and me, including help in avoiding some of the pitfalls and landmines that come with being an entrepreneur.

Her track record of creating businesses from the ground up (both non-profit and for profit) was already impressive, but the fact that she is sharing the tips and resources from her toolkit…WOW! Ladies, look no further because Lori is the real deal.

JoDitt Williams

I’m amazed at the progress I made during the 6 Weeks to Clients program. When I started I was unclear on how to get clients, or where to even begin to look for freelance jobs, what kind of services or packages to offer, how much to charge, or what clients would be willing to pay for.

At the end of the 6 Weeks, I had gained my first monthly client, had a “Design Services” page up on my website, was confident in my pricing, had a plan in place for getting new clients, and even learned how to quickly spot scams.

I also learned how to write a better profile bio (for social media & job boards), how to on-board clients, manage client files, and what to include in a contract. And I was thrilled to discover the best places to search for virtual work, and the best tools and apps to use to communicate more effectively with clients and manage projects.

But the most valuable part of the program was probably the accountability, encouragement, and new friendships. I’m quite sure I would not have made so much progress without these elements. Plus, I loved how Lori went above and beyond in providing so much value, answering all our questions and providing insights about work/life balance. Now I am so excited about the future, and am confident that I can get and serve clients well. 

Stephani Roberts

Boy, do I wish I met Lori before I left my job and struck out on my own. She has given us the keys to staying off the income roller coaster. Having a steady income stream AND a way to create fluid processes in your business is essential. Otherwise, it’s a cycle of momentum, inertia, and trying to gain momentum again or accepting work that’s not a good fit just to keep the money coming in – I know this well!

As I pivot and refocus with my business, I’m excited to implement what I’ve learned and so grateful to her for creating this program. Do yourself and your family, business, a favor, and jump in!!

All the information you need is out there…

You just need to execute. And find someone knowledgeable to advise you on what steps to take (and which ones to avoid). That’s where we come in.

Some Example Actions We Can Develop Together For Your Business:

  • Your Email Opt-In and Sequence Implementation
  • Content Planning Spreadsheet for a product launch
  • Product Creation Plan – Who does what, when and how
  • Social Media Marketing Checklist (nearly 50 items and how to outsource if needed)
  • WordPress Website Review and Update Plan
  • Marketing Brainstorm Products – headlines, graphics, blog/podcast/video series, product launch campaigns
  • Anything Ontraport, ClickFunnels or WordPress oriented

“Lori, I just don’t know and need to ask a question. Entrepreneurship is lonely and I’m looking for someone to trust with my business advice.”

Yes, yes and yes.  Facebook groups are nice.  Sometimes you need to deep dive with someone who has been there.  This is my heart and soul to serve you in this way.

Lori’s favorite tools…

I’ve spent hundreds of hours researching and testing business tools. And now I’m sharing my top picks for ensuring that the time you spend working on your business is as efficient and effective as possible.